The first AZORTE store of around 18,000 square feet opened recently in Bengaluru. The chain is the latest addition to Reliance Retail’s fashion and lifestyle portfolio.
Reliance Retail launched a premium fashion and lifestyle store chain AZORTE, India’s largest retailer, said will house the best of global trends and contemporary Indian fashion.
The first AZORTE store of around 18,000 square feet opened recently in Bengaluru. The chain is the latest addition to Reliance Retail’s fashion and lifestyle portfolio.
“Designed with fashion-forward consumers in mind, the new store format includes several tech-enabled interventions such as smart trial rooms, fashion discovery stations, endless aisles, and self-checkout kiosks that would make shopping more enjoyable,” the company said in a statement.
Akhilesh Prasad, CEO of fashion and lifestyle at Reliance Retail, said, “The mid-premium fashion segment is one of fastest growing consumer segments as millennials and the Gen-Z are increasingly demanding the latest of international and contemporary Indian fashion. AZORTE offers wardrobe must-haves for the fashion-forward customers of new India. The store has best-in-class tech interventions to enhance the customer journey, leading to a superior shopping experience
