The 25-year-old cricketer will help Neem Ayu to establish across potential customers with a digital-first strategy. This is the first time for any Indian woman cricketer to invest in a business, something which has become common for their male counterparts or Bollywood celebrities.
Smriti Mandhana, the vice-captain of the Indian women’s cricket team, has donned an investor’s hat with her undisclosed investment in Gurugram-based ayurvedic brand for haircare and skincare, Neem Ayu.
Mandhana, who was placed ninth in the ICC Women’s ODI rankings released on Tuesday, will also be the brand ambassador for the company.
“I travel and compete around the world amidst grueling weather conditions in different time zones, hence when it comes to taking care of my hair and skin, I often find a lack of credible solutions,” Mandhana said. “What made me immediately trust in Neem Ayu’s brand proposition was that its foundation lies in the time-tested efficacy of Indian Ayurveda backed by intensive research. These products promise to show results effectively.”
The 25-year-old cricketer will help Neem Ayu to establish across potential customers with a digital-first strategy. This is the first time for any Indian woman cricketer to invest in a business, something which has become common for their male counterparts or Bollywood celebrities.
