Kapture CX, a platform that automates customer experience recently secured $4 million, in funding. The investment was led by Cactus Venture Partners. It will be used to expand their market presence improve their product offerings and bolster their team. With known brands like Nykaa, Tata, and Wipro on board, as clients, Kapture CX plans to leverage AI advancements to further accelerate its growth in the enterprise sector.
Kapture CX, a platform that focuses on customer experience recently announced that it has successfully raised $4 million in its funding round. The funding was led by Cactus Venture Partners (CVP) a venture capital firm. With this capital infusion, Kapture CX plans to expand its presence in markets enhance its product offerings and strengthen its team.
Established in 2014 Kapture CX offers an automation platform, for customer support to enterprise clients. Their solutions help brands improve their customer experience by streamlining and automating support across channels such as calls, emails, chats, WhatsApp, and social media platforms.
The company’s client base includes e-commerce brands like Nykaa, 1MG, Zepto, Meesho, and BigBasket well as larger corporations like Tata and Wipro.
Sheshgiri Kamath, the co-founder of Kapture CX stated that the recent advancements, in AI models, have significantly impacted the industry. In light of the growth trends experienced within the enterprise segment, they sought additional funding to accelerate their growth trajectory.
Currently operating in five countries of India including the US., UAE., and Indonesia. And the Philippines. Kapture CX continues to expand its operations
The company has also developed offerings, for industries, such as retail (both offline and online) travel, banking, financial services, and consumer goods.
Amit Sharma, a partner at Cactus Venture Partners stated that Kapture CX possesses all the elements to establish a successful and sustainable SaaS business. These elements include a founding team, adaptability in comprehending and addressing customer challenges in a product suite, and an unwavering dedication to building a profitable business with substantial growth potential.
In August of last year in August Cactus Venture Partners secured Rs 350 crore in funding, for their fund. This fund aims to support startups operating in cleantech, health tech, and SaaS sectors. Kapture CX represents the investment made by Cactus Venture Partners.
