A LinkedIn user compared the prices of online and offline food orders and found a startling disparity between the two. The same food order is shown in two photos, but they have different prices, according to Rahul Kabra, performance marketing manager. According to the LinkedIn post, the order consists of mushroom momo, vegetable fried rice, and veg black pepper sauce.
The cost of the offline orders, including CGST and SGST, came to 512. However, Zomato’s bill came to 689.90 (after applying a 75 percent discount).
The LinkedIn user observed that Zomto charged 178 more in that order, or a difference of 34.76%.
To make this a win-win situation for all parties involved, Kabra wrote, “I think there is a need to cap this cost escalation, which should be implemented by the government.”
Added he, “The cost of customer acquisition is the issue that all startups face. The secret to raising customer lifetime value is retention. Due to its constant Omni channel advertising, Zomato is always at the top of my mind! But I must admit that, as a typical value-driven Indian consumer, I will always set a price that will benefit comparison shopping as a result of any higher pricing “.
More than 7,600 people have reacted to the post, and there have been almost 1,000 comments.
