PC: Moneycontrol
Co-founder and CEO of Zomato Deepinder Goyal has founded a personal venture called Continue, supposed to deal with health tracking, mental wellness, etc in his more ambitious diversification plans. He set up this venture under the name Upslove Advisors Private Ltd in April 2024. Now Goyal joins a different category with this venture.
Continue, the second entrepreneurial venture of its founders, which raised Rs 50 lakhs from shareholders, Deepinder Goyal at 99.9% share and Ashish Gotal at 0.1%. It’s one fair step forward in Goyal’s entrepreneurial journey. The website domain Continue.com registered currently bears minimal information with the new entity Upslove Advisors Private Limited.
According to RoC regulatory filings, Deepinder Goyal took on an active directors position for Upslove Advisors Private Limited whereas Simrandeep Singh and Akriti Mehta accepted the positions of additional directors. With the 5 years of experience that Singh has at Zomato and the 7 years of exposure that Mehta has at Zomato, they both bring industry expertise into the new company.
Continue will join the fray of established players such as Ultrahuman and Mindhouse, founded by former Zomato executives Mohit Kumar and Pankaj Chaddah. Goyal has invested $10 million in the Series B funding round in Ultrahuman. This proves that he is also keenly interested in the health and wellness sector.
It indeed goes beyond food delivery in the diversification strategy of Zomato, as evidenced by the previous acquisition of Fitso and sale recently to Tata Digital-owned Curefit. Extend Goyal’s entrepreneurial footprints across quick commerce in the form of BlinkIt, entertainment and ticketing of District, and B2B supplies in the form of HyperPure.
The July entry into the billionaire dollar club by Goyal as his Zomato holdings crossed Rs 8,400 crore or $1 billion in value underscores his entrepreneurial acumen as well as success in the business landscape. But with his profitability and an emerging business dynamism in Zomato, Goyal’s move into a new personal project shows commitment to innovation as well as diversification.
The collegiate environment nurtured at Zomato suits Goyal’s venture into new undertakings perfectly, and hence the firm’s commitment to ex-employees with innovative ideas seems truly intact. Goyal’s stance of possibly watering his holding to impact others at Continue goes along the lines of what he has done with his previous ventures, ensuring that continuous attention towards running Zomato properly, while giving birth to new entrepreneurial undertakings, would be in place.
As Goyal moves ahead in his journey of multiple ventures, calculated steps mark an entrepreneurial approach which is not only ambitious and innovative but also inclined toward pragmatic foresight. Thus, the introduction of Continue marks a very important point for Goyal in his entrepreneurial journey wherein he identifies new aspects of the health and wellness sector yet does not loose any form of steady commitment to the growth and success of Zomato in the market.
