The world works on collaboration, trust and the desire to do something better for society. There could be hundreds of products competing with each other to succeed in a niche market. But the one solving customer pain-points tends to make a market of its own. Leadership is similar to such products which are one and those which are unique. These people aspire, perspire and ultimately inspire for generations to come. Through the fruits of their hard work and discipline, the entrepreneurial ecosystem has a purpose to move ahead.
Today, the editorial pen of Business Outreach Magazine collaborates with Rahul Kashyap, who built Kavita Advertising as one of the most successfully emerging printing and marketing agencies. Kavita Advertising is a one-stop-shop for personalized marketing communications solutions. Their services help their diverse clientele get acclimatized with verticals like advertising, print management , media, delivery, business analysis, outdoor, activation, events and promotion retail management.
When we deep dived into the success story of Kavita Advertising, the journey of Rahul Kashyap drew a significant amount of resilience and determination. While trying to navigate the prognosis of his career, Rahul Kashyap went towards the uncharted territory of entrepreneurship, where he was ready to face a road full of lessons and enthusiasm. Rahul shares that he was mentored by exceptional individuals from companies like Anicaa Prints, Zingbus and Classplus. He shaped those indispensable guidance into a catalyst for success. Although there have been financial constraints, Rahul Kashyap and Kavita Advertising went above and beyond to build a monumental market trust.
Kavita Advertising always believed in taking a notch up while delivering products and services. This made the company create opportunities for itself and build trust for potential partners. Due to their industry standard services, companies started collaborating with them on more projects. Rahul Kashyap has a vision towards strategic business scalability which led him to grow a mindset of never ceasing to settle for the average. In the long run, this made Kavita Advertising stay at their ‘A game’ at all times.
Rahul Kashyap was hugely supported by his parents who worked tirelessly their entire lives. There were times that due to financial struggles, Rahul took up part time jobs to pay for his own education. Before Kavita Advertising, Rahul Kashyap had had a few other business partners in two different businesses. In spite of working with a major client like Zomato at this timeline, Rahul always wanted to build something of his own and sculpt a team empowering diversity, grit and collective vision. Kavita Advertising, under the leadership of Rahul Kashyap now generates an annual turnover of about Rs. 2 crore.
When it comes to education, Rahul Kashyap has an Honors degree in History with additional qualifications in finance, insurance and stock market. He also completed an MBA in Marketing Operations. With knowledge and skills so broad through multiple disciplines like marketing, finance, business strategy and operations management, Rahul Kashyap has built himself into a multi-faceted entrepreneur. Kavita Advertising does not move ahead with a one-size-fits-all policy. The company specialize in various types of services like Advertising, printing, including acrylic printing, GSB boards, and sunboards, along with providing leaflet printing services. In marketing, the company heavily focuses on high-impact advertising through billboards, pole boards, and hoardings, ensuring maximum visibility for businesses. Their team are not only expert designers and plan innovative marketing strategies but also support companies in executing the best possible marketing plans to achieve their goals and success.
Kavita Advertising in just three years have impressively worked with over 300 clients including reputed brands like Zomato, Swiggy, Physics Wallah, Zingbus, Classplus, Flixbus, Abhibus, Nuego, Redbus and many others. Kavita Advertising have collaborated in projects all across India including cities like Delhi, Hyderabad, Jaipur, Amritsar, Chennai, Salem, Tirupati and Rajahmundry.
They look into Promotion Activity, Campaigning (society and market), Print Media, Outdoor Media, Business Development Assistance, Manpower Management and Branding. The company has strategically bridged gaps both in urban and rural areas with their innovative services. In 2023, Kavita Advertising was honored with an award in Event Management at the Sahika India International Excellence Awards. Additionally, the team was recognized as the official printing partner for Delhi University and Enactors.
Rahul Kashyap reflects on the challenges that they have come across like scarcity in funding, late payments from the clients, competition from other major players. Also Rahul stresses on the importance of protecting intellectual property (IP), registering patents, trademarks and safe keeping confidential information through NDAs (Non-Disclosure Agreements) which helps in preserving creative ideas and valuable business data. In the following years, Rahul Kashyap is ideating to expand Kavita Advertising into other countries and tap broader markets. When we asked Rahul Kashyap on his take on success he said, “Life me problems chahe jitni aaye magar hum hamesha apne sapno ke liye kam krte rehna chahiye, kiyoki majil kabhi na kabhi to mil hi jayegi.”
