Dubai Shopping Festival (DSF) is once again welcoming visitors to experience one of its most popular features – the Market Outside the Box (MOTB) pop-up market. Now in its 11th year running alongside DSF, MOTB has established itself as a much-awaited family tradition where friends and families can shop unique offerings, enjoy delicious food, and soak in lively entertainment.
Set against the creative environs of Dubai Design District (d3), MOTB has always served as a one-of-a-kind retail playground meant to showcase the emirate’s diversity and flourishing start-up culture. Organized by Dubai Festivals and Retail Establishment (DFRE), it provides a vibrant platform for local brands, designers, artists and hobbyists to interact with customers and build connections. Over a dozen new participants will join favorite returning names to showcase their fashion, accessories, lifestyle goods and more within quirky shipping container stalls.
Visitors are especially excited about Rihanna’s Fenty Beauty making a splash again this year. The global makeup powerhouse will set up an exclusive activation area called the Fenty Beauty Drive Thru where guests can get early glimpses of upcoming launches. This promises to be among the most talked about experiences at MOTB 2023. Foodies too will find themselves with tantalizing choices spanning various cuisines from cherished local favorites like Mamafri to innovative newcomers like Dynamitoz.
An important aspect that keeps draws crowds back is the entertainment-filled main stage where various shows and activities will be hosted daily. Visitors can enjoy live music, dance performances, fitness sessions and more while soaking in the buzzing atmosphere. Running from January 5th to 14th, MOTB will have something new around every corner ensuring endless discoveries for visitors of all ages throughout the 10-day festival season.
Market establishments at DSF’s MOTB have not just aided budding businesses but also given a boost to Dubai’s creative economy. It will be fascinating to see how fresh talents showcase their concepts this time around while consistent names offer new surprises. With the city rapidly strengthening its position as a global retail and leisure hub, events like MOTB emphasize its pioneering role to nurture entrepreneurship. Its continued success reflects the power of vibrant public spaces to stimulate discovery and celebrate shared experiences.
With top brands, young talent and diverse experiences showcased under one roof, MOTB remains a must-visit festive tradition in Dubai. This 11th edition promises to bring even more excitement to DSF celebrations as the creative marketplace reinvents itself each year. Visitors are in for a truly memorable experience.
