Expanding Dubai’s Entertainment Reach to the Chinese Market
Dubai Holding Entertainment (DHE) is one regional strategic and diversified entertainment company to enter into a partnership with Trip.com Group, one of the leading global online travel agencies. This would ease access and much-needed distribution in the growing market for DHE’s attractions that are in Chinese mouths, one of the most important targets for Dubai’s tourism sector.
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PC: Travel and Tour World
Trip.com Group becomes the General Agency and Preferred Partner of DHE attractions in China under the agreement. The partnership is designed to integrate DHE’s range of world-class entertainment experiences with the Trip.com platform, making it easier for tourists from China to discover and book Dubai’s leisure must-haves.
Dubai Reinforces Its Position as an International Tourist Destination
Innovation and expansion have been the buzzwords in Dubai’s tourism industry to attract international visitors, especially from high-growth markets such as China. The DHE-Trip.com Group deal aligns with the wider goal of positioning Dubai as a global entertainment hub. By integrating the vast user base and digital ecosystem of Trip.com Group, Dubai Holding Entertainment will further its visibility in international markets and gain a larger share of inbound travelers from China.
DHE attractions see the integration into Trip.com platforms, allowing hassle-free access to some of the most popular Dubai attractions, including Dubai Parks & Resorts, comprising MOTIONGATE Dubai, Real Madrid World, LEGOLAND® Dubai Theme Park, and LEGOLAND Water Park, while others are The Green Planet Dubai, Wild Wadi Waterpark, Inside Burj Al Arab Tour, Global Village, and The View Palm Jumeirah. Direct accessibility will enhance footfall to the entertainment venues and provide attractive deals and packaged travel for Chinese tourists.
Enhancing the Travel Experience for Chinese Visitors
But travel to the Chinese tourism market has grown increasingly important in terms of what it’s worth for the economy of Dubai. With China being one of the fastest-growing outbound tourism markets globally, therein lies substantial opportunity for Dubai’s hospitality and recreation industry. DHE and Trip.com Group are partners who clearly will enjoy the sweet taste of the demand, leveraging this opportunity to draw tourists towards Dubai’s attractions in a one-stop-shop kind of approach.
Driving Tourism Growth and Economic Impact
An impetus behind this partnership fits within the greater economic directives of the city and is clearly tied to the overall tourism strategy towards 25 million
visitors per year. The clearly distinctive positioning that this alliance will achieve further enhances tourism into Dubai, and such positive results aggregate into the general economy.
With this partnership, Dubai Holding Entertainment is not only further cementing its international presence but also reaffirming Dubai’s place as a world leader in entertainment and tourism. This partnership represents the opportunity to innovate and develop new experiences that will improve the travel of Chinese tourists that in turn will boost their numbers and economic return for the entertainment sector in Dubai.