Source: online marketplace
Dubai: In a bold move in the UAE’s proptech landscape, the Dubizzle Group, one of the UAE’s leading digital market players, has announced its acquisition of Property Monitor, the leading UAE-based property platform. This move comes as Speculation is growing that Dubizzle is eyeing an IPO, making the case that the company could be one of the top candidates for a listing in the UAE.
“Integrating Property Monitor into Dubizzle Group’s real estate offering enhances the value proposition for agencies and developers by delivering a more comprehensive and data-rich user experience,” said a statement.
Property Monitor, a market intelligence provider, offers property data and analytics services serving developers, investors, banks and other real estate players. With the integration of the platform now into its ecosystem, Dubizzle Group aims to enhance its offerings with data-driven insights, improving transparency and decision making throughout the property sector.
This acquisition reinforces Dubizzle’s ongoing commitment to expand and improve its property technology services. In recent years, the group has acquired local real estate software companies Masterkey and Airlist to serve real estate professionals better. Incorporating Property Monitor into its existing portfolio, Dubizzle is definitely stepping into a full-fledged, tech-driven real estate platform.
Its perfect acquisition timing has attracted much attention from around the business and investment community. It is widely seen as a preparatory step before a potential IPO. Strengthening its service portfolio and enhancing its technological capabilities could position Dubizzle favorably in the eyes of potential investors.
Dubizzle formerly known as Emerging Markets Property Group (EMPG), is a proptech powerhouse based in Dubai. EMPG has a track record of growth via mergers and acquisitions. In 2020, it combined forces with OLX Group’s MENA and South Asia operations to create a billion-dollar entity housing platforms such as Bayut and Dubizzle under a single roof. The group has expanded to Pakistan, Bangladesh, Morocco, and Thailand. With this acquisition, Property Monitor will be fully integrated into the Dubizzle Group ecosystem.
Bold move with an acquisition step in its growth into a data-powered, technology-first real estate platform. As the UAE’s property market continues to grow in complexity and competitiveness, having access to advanced analytics will be key to standing out. Whether or not an IPO is announced in the near future, Dubizzle is clearly positioning itself for long-term leadership in the region’s proptech space—signaling confidence, ambition, and a commitment to driving innovation in real estate.
