The Rising STARS program of Myntra seeks to foster the growth of 200 Direct to Consumer fashion and lifestyle brands in India. By providing these brands with valuable brand-building skills, heightened exposure, and strategic support. Myntra enables them to tap into India’s thriving digital market. It is estimated that this market will attract 400 450 million shoppers by 2027 presenting immense opportunities for expansion. Furthermore. The fashion D2C industry is projected to reach a value of $43.2 billion by 2025. With Myntras program. These brands are well-positioned to capitalize on such promising prospects.

Zomato sent a dahi cheeni as good luck offering to ISRO’s forthcoming Chandrayaan 3 expedition. The gesture went viral on social media. The popular food delivery company Zomato took to

PharmEasy, a prominent online pharmacy, has informed its board and investors that it intends to raise approximately Rs 2,400 crore through a rights offering at a 90% lower stock price

Tushar Vashist, the creator and CEO of HealthifyMe, spoke with Mint about the company’s IPO prospectus, AI-based nutritionist Ria, future expansions, and his forthcoming musical event.

Amazon India, the e-commerce behemoth, is gearing up to kick off its much-anticipated flagship sale event, Prime Day, commencing precisely at the stroke of midnight on July 15th and concluding

Amazon is preparing for its signature sale event Prime Day in India around the end of July after a comparatively slower-than-expected first quarter for retailers in this country, according to

It’s known as the “next-generation consumption survey.” The current government consumer study goes beyond asking what you eat, wear, and possess.

Although Walmart does not provide particular sales data for PhonePe and Flipkart, company leaders have recently emphasized the importance of these two businesses.

The government calls on e-commerce companies to tackle “dark patterns” by creating a self-regulatory framework. These exploitative practices manipulate consumers online, such as unauthorized cart additions and misleading pricing. If voluntary measures fail, the government may introduce regulations. Education and awareness are key to curbing such practices.

ONDC achieves record-breaking retail orders of 30,000 despite reduced incentives, as collaborations between buyer and seller apps boost demand. Food and beverages dominate orders, with grocery purchases also present. Revised

The Aditya Birla Group has announced an investment of roughly Rs 5000 crore in the branded jewellery retail industry. After paints and B2B e-commerce for construction supplies, this is the

The app, which celebrated its one-year anniversary on April 7, received a new look as well as improved navigation and payment processes, resulting in its strongest growth period on all counts, including income.