There is a beautiful process in spreading the voice of a company to its audience. We are living in a society, where customers look towards the vision of a brand. It can be under debate regarding what a market really looks for in a customer. The ideal answer could be to scale based on the amount of value being created for the customers. Branding is a pivotal aspect of business and experts are filling the gaps for creating an inclusive community. Business Outreach Magazine truly appreciates leaders who are shaping the definition of branding in today’s modern economy.
A Brief History-
Eternal Culture founded by Neeraj A. Dhir has been religiously vocal about creating effective and unique branding for the clients. The team is led by the vibrant optimist, Neeraj A. Dhir, who believes that the culture of a brand depends on successful branding. Eternal Culture is a comprehensive branding company providing unparalleled services to their clients for the last couple of years. Neeraj has been a sales professional throughout his career. His outspoken nature along with extensive interest towards networking helped him gain industry experience as a manager.
One of the most interesting aspects about Eternal Culture is focus towards quality. The company has a diverse service section that includes digital marketing, print media advertising, brand management, television and OTT advertising, radio and outdoor ads, branding display in the airport, train ads, event management and many others. Neeraj empowers a culture that expresses solving the problems of his clients along with being compassionate about his growth.
Struggles and Success Stories-
Neeraj A. Dhir has studied Bachelors in Mechanical Engineering and comes from a modest Punjabi family background. He started his career in Engineering but transitioned into Sales. On a business trip, Neeraj came across the book ‘Rich Dad Poor Dad’ which evolved his mind into entrepreneurialism. He started freelancing and eventually created Eternal Culture in 2020. Eternal Culture, under the leadership of Neeraj A. Dhir, garnered an impressive reputation.
The company worked with esteemed clients like Government of Goa, Brihanmumbai Municipal Corporation, MS Dhoni Cricket Academy, IPL, Chhattisgarh Tourism, ACC Cement, BCCI Affiliated Leagues (Chhattisgarh Cricket League), Neo Sports and several others. The in-house magazine of Eternal Culture is included in the shelf of Magzter, which is said to be the world’s largest newsstand with about 70 million leaders.
Eternal Culture is a community of skilled professionals who believes in analytical planning in order to provide the most ROI to their clients. The company has an online new channel, Clipper28, that has a viewership of about 4.6 crores. The channel showcases the latest news on industry and global affairs. Looking closely into why Eternal Culture offers seamless scalability lies in its approach towards data management, innovative strategies and digital fluency.
In entrepreneurship, there has to be multiple obstacles. And Neeraj with Eternal Culture faced a few severe ones. Apart from a terrible personal loss for Neeraj, the company came across the uncertainties of COVID-19 pandemic. But with proactive efforts and devotion towards goals, the team passes through the hurdles. If we try to understand Eternal Culture as a team, the main responsibilities lie in the finance department. This is supported by a remarkable marketing team aligned with a valued product for the clients.
Eternal Culture and Neeraj knows that great marketing often involves knowing your audience, analyzing competitors, setting goals and budget along with having the determination to provide the best work. In the next few years, Eternal Culture is aiming to be a global voice for branding and marketing. When we spoke to Neeraj about his deep interest towards any projects, he shared about the upcoming ‘Indian Cricket Bash’. India is a country that hugely admires the passion towards sports.
Key Takeaways-
Being a sportsperson defines discipline, resilience and consistency. With every community significantly admiring the sentiments of cricket, Eternal Culture is highly focused towards this event. Indian Cricket Bash is aiming to inspire youngsters, who are looking forward to a career in sports, something which emits positive sparks among the citizens. Eternal Culture is planning to showcase all the brands associated with this energetic cricket event. The marketing campaign of Indian Cricket Bash will also set industry standards of sponsors to host such events with strategic interactions. For Eternal Culture, this event is a partnership for companies hosting such arrangements shall generate employment, value and lasting relationships. Cricket is a religion in India and tennis ball cricket has a huge opportunity in this domain.
Eternal Culture, under the supervision of Neeraj A. Dhir wants to support this joyous ecosystem and offer delightful entertainment for the audience. What’s more interesting is that the event will feature some of the finest women cricket players and their drive towards a professional perspective towards the game. This event is strategizing to offer national exposure to these talented players, who are set to energize the pitch with great cricket and exude impeccable teamwork. Life is a combination of several moments of success and we asked Neeraj A. Dhir’s note on inspiration. He said, “Never give up on something you really want, it is difficult to wait but more difficult to regret.”
