Har Paani ki bottle Bisleri Nahi Hoti! Each one of us would have heard this tagline for sure. Bisleri has been a household name in India for over 50 years. This iconic brand is known for its range of high-quality, refreshing drinks that are enjoyed by all age groups. While traveling in the hot scorching sun or going somewhere through trains and buses whenever a person feels the urge to drink water the first name that comes into our mind is Bisleri! But what made Bisleri that huge? How a brand that just sells water became a huge success. In this article, you will know about the fascinating journey of Bisleri.
Bisleri has come a long way since its inception in 1965 and has become a leading brand in the Indian beverage market. Bisleri’s journey is an example of a successful marketing strategy and expansion in India. Bisleri’s success is attributed to its innovative and effective marketing strategies. It is well known for its ‘Taste of India’ campaign that was launched in the late 1990s. With its innovative campaigns, aggressive expansion plans, and diversified product portfolio, Bisleri has become a leading brand in the Indian beverage market. It is a testament to Bisleri’s commitment to delivering high-quality products and providing excellent customer service.
History of Bisleri:
Bisleri has been around since the late 1960s and is one of the most recognized brands in India. Bisleri was founded by Signor Felice Bisleri, a young Italian entrepreneur who moved to India in the late 1950s. Felice Bisleri created Bisleri with the purpose of manufacturing a remedy for alcohol that contained cinchona, herbs, and iron salts. He saw an opportunity to start a business in India, and Bisleri was the result. Bisleri was initially an Italian soft drink company, but it soon expanded into bottled water.
In 1969, the company set up its first bottling plant in Mumbai. It was the time when the Parle group decided to buy Bisleri. This was the beginning of the bottled water industry in India. In the following decades, Bisleri grew rapidly and became a household name in India.
Bisleri has long been known for its quality and purity, and the brand has become synonymous with bottled water in India. Bisleri has also developed other products, such as juices, energy drinks, and flavored drinks. Bisleri has also been involved in a number of social initiatives, such as providing clean drinking water to communities in need. In 2016, Bisleri was acquired by Coca-Cola India, making it part of the Coca-Cola family. Since then, Bisleri has become a part of the Coca-Cola India portfolio of products and is now available in over 17 countries.
Bisleri’s Expansion in India:
Founded in 1965, the company has grown from its humble beginnings as a small-scale bottling unit to a large-scale entity, with a presence in almost every state and union territory of India. It has expanded its business by introducing new products, setting up manufacturing and distribution centers, and forming strategic partnerships with other companies. Through its strategic investments and partnerships, Bisleri has been able to successfully expand its business in India. The company has established a strong presence in the market and has been able to create a positive brand image. With its commitment to sustainability and innovation, it is well on its way to becoming the leading water company in the country
Bisleri first entered the Indian market in 1969 with its flagship brand, Bisleri Mineral Water. The company started out by selling bottled water in small plastic containers, but over the years it has expanded its range of offerings to include packaged drinking water, flavored drinks, carbonated drinks, and fruit juices. The company has also introduced specialized water purification systems and water treatment plants to cater to the needs of its customers.
To successfully expand its business in India, Bisleri has set up manufacturing and distribution centers across the country. The company has invested in state-of-the-art infrastructure and has also established relationships with local suppliers to ensure a consistent and reliable supply of raw materials. This has allowed the company to quickly expand its reach and bring its products to more markets. In addition to its manufacturing and distribution centers, Bisleri has also formed strategic partnerships with other companies to enhance its presence in the Indian market. The company has collaborated with companies such as PepsiCo and Coca-Cola to distribute their products in the country. It has also entered into partnerships with retail giants such as Reliance and Future Group to increase its visibility and availability in the country.
Bisleri has implemented various sustainability initiatives to reduce its environmental impact. The company has adopted eco-friendly packaging, switched to renewable sources of energy, and implemented water conservation measures. These initiatives have helped the company to reduce its carbon footprint and build a positive image in the minds of its customers. Bisleri has also invested heavily in advertising, marketing, and promotions to increase its market share. The company has launched a number of innovative campaigns to reach out to potential customers and create a positive brand image. It has also used social media and digital marketing to engage with customers and build brand loyalty.
Marketing Strategy of Bisleri in India:
The company has been able to establish a strong presence in the market through advertising campaigns, promotions, and other marketing activities. The marketing strategy of Bisleri is designed to reach out to its target audience, create brand awareness, and build customer loyalty. The main focus of its marketing strategy of Bisleri is to create a positive brand image and create a consistent message across all of its marketing initiatives. To achieve this, the company invests heavily in advertising and promotional activities. The company also makes use of public relations and other forms of traditional media to reach its target audience.
The company also invests in digital and social media marketing, which has become increasingly important in the modern marketing environment. The company leverages the latest technologies and digital platforms to reach out to its customer base. Through digital marketing, the company is able to target its customer base more effectively and reach out to potential customers. The company also focuses on creating innovative and creative campaigns to capture the attention of its customers. It also makes use of celebrity endorsements and influencer marketing to build its brand image. The company also uses various promotional activities such as discounts, offers, and contests to engage its customers and build loyalty.
Overall, its marketing strategy of Bisleri is designed to build a strong customer base and increase brand recognition. It is a customer-centric approach that focuses on creating a positive brand image and reaching out to its customers. The company also invests heavily in advertising and promotional activities to engage its customers and create a strong brand presence.
What made Bisleri the king of Water in India?
Bisleri has become a household name in India due to its superior quality, wide availability, and commitment to customer service. The brand has also managed to stay ahead of the competition by launching innovative products and has become the preferred choice for bottled water in India.
The brand has managed to set itself apart from its competitors by offering superior quality and a range of innovative products. Bisleri is known for its stringent quality standards and has stringent norms for its source of water. The brand also carries out regular tests on its products to ensure that its customers get the best quality water. Bisleri has also been instrumental in making bottled water accessible to the masses. The brand has been able to reach out to even the remotest parts of the country through its expansive distribution network. The brand is now available in almost every corner of the country and is easily accessible to everyone.
Furthermore, Bisleri has built a great deal of goodwill and trust among its consumers with its strong commitment to customer service. The brand is known to be extremely responsive to customer complaints and has an efficient grievance redressal system in place. In addition, Bisleri has also managed to carve out a niche for itself by offering innovative products. The brand has launched several new products over the years such as Bisleri sparkling water and Bisleri flavored water. These products have been extremely popular among consumers and have helped the brand to stay ahead of the competition.
Challenges faced by Bisleri in present:
One of the main challenges that Bisleri faces is the competition from other brands of bottled drinking water. There are several local and international brands that are competing for the same market share, including Aquafina, Kinley, and Himalayan. This competition has led to price wars, with companies trying to undercut each other on pricing. As a result, Bisleri has had to reduce its prices in order to maintain its market share.
Bisleri also faces the challenge of changing consumer preferences. As health and environmental consciousness has increased, consumers are increasingly opting for filtered water or mineral water over packaged drinking water. This has led to a decline in the demand for packaged drinking water and has affected Bisleri’s sales. The company has had to focus on marketing its packaged drinking water as a healthier and more convenient option in order to combat this challenge.
The biggest challenge that Bisleri faces is counterfeiting. There are many counterfeit products in the market that pass themselves off as Bisleri products. These products are usually of lower quality and can be sold at a much lower price. This has led to a decline in sales for Bisleri, as consumers have opted for the cheaper alternative. In order to combat this, Bisleri has been taking legal action against counterfeiting and has been investing in anti-counterfeiting technology to protect its brand.
Finally, Bisleri faces the challenge of sustainability. As awareness about the environmental impact of plastic packaging has increased, consumers are increasingly opting for more sustainable options. Bisleri has been investing in recyclable packaging and introducing initiatives to reduce plastic waste. However, these initiatives have yet to make a significant impact on the company’s sustainability efforts.
