The company has been incubated by Savex Technologies. The company’s market share was pegged at 28% by Counterpoint Research and 25% by IDC India.
Boltt Games Private Limited’s Fire-Boltt brand has appointed actor and film producer Vijay Deverakonda as its new brand ambassador. Alongside cricketing legend Virat Kohli and actors Vicky Kaushal and Kiara Advani, Devarakonda will participate in the company’s commercial marketing efforts and will help in establishing its presence in the Indian market. The company has been incubated by Savex Technologies. The company’s market share was pegged at 28% by Counterpoint Research and 25% by IDC India.
The actor will be a part of different marketing, ad, and endorsement campaigns for the company. “His persona resonates with the brand identity and will be an inspiration to numerous young fans. The association with him will not only help the brand in building a presence in the southern market but increase brand penetration and engagement with the young generation across the country due to his pan-India fan following,” the company said in a statement.
Arnav Kishore, founder, and CEO of the company said, “We want a smartwatch on every wrist in the aftermath of the new normal, just as having a cell phone in every hand is a reality now. A step in that direction is our partnership with Vijay, which we have already taken with our existing association with Virat Kohl, Vicky Kaushal, and Kiara Advani.”
The India wearables market shipped 13.9 million units in the first quarter of 2022, up 20.1% YoY (year-over-year), according to the recent data from the International Data Corporation’s (IDC) ‘India Monthly Wearable Device Tracker’. This growth can be attributed to new launches, discounts across channels, and aggressive marketing by brands. The average selling point of the overall category declined 17.1% YoY primarily due to a stronger decline in the watches category.
