The development also comes six months after Flipkart launched Flipkart Labs, a new initiative to test out Web3 technology and use cases for e-commerce.
Indian eCommerce major Flipkart has launched its metaverse-based virtual shopping experience, Flipverse. The development comes a month after it was reported in the media that Flipkart had plans to launch a metaverse-based experience. The development also comes six months after Flipkart launched Flipkart Labs, a new initiative to test out Web3 technology and use cases for e-commerce.
Flipverse will be available on Flipkart’s newly launched platform, FireDrops, which can be accessed from the e-commerce platform’s app. The Flipverse will allow users to discover and shop for products in a metaverse environment. The e-commerce company has partnered with eDAO to develop the virtual shopping experience, along with Meta and Ethereum Layer-2 scaling startup Polygon.
In a press statement, Flipkart said that the Flipverse will offer gamified, interactive, and immersive shopping experiences for consumers in a digital world by giving them access to their favorite brands, SuperCoins, and digital collectibles.
