Email marketing is the use of email to promote products or services Although developing conversations with potential customers or clients. It is necessarily direct mail done electronically rather than through the postal service. Learn about the perks of email marketing, the methods to do it right, and how it compares to some other forms of marketing.

Whenever an organization conveys an email, besides requesting affirmations and direct reactions to client questions, it very well may be viewed as a type of email promotion. Email showcasing is one fragment of web advertising, which envelops web-based promotion through sites, web-based media, web journals, and the sky’s the limit from there.

Email advertising can remember pamphlets with refreshes for the organization, or advancements of deals and elite arrangements for supporters. Promoting messages may likewise try to share an overall message for the organization’s sake, for example, in the wake of a catastrophic event or organization outrage.

At its best, email showcasing permits organizations to keep their clients educated and tailor their promoting messages to their crowd. To say the least, this sort of promotion can drive clients away with tenaciously irritating spam messages. Email marketing is mailing commercial emails to a list of contacts who have given their explicit acceptance to receive email conversations from you.

Advantages of Email Marketing

  • Email Marketing makes awareness of the brand.
  • One email is sent to many people at the same time.
  • Email marketing can increase your daily sales.
  • You can find new customers through email marketing.

Disadvantages of Email Marketing

  • Email Marketing is cost expensive.
  • It’s hard to find many active emails.
  • Some target persons can ignore emails.

Top Free Email Marketing Tools to use in 2022

1. HubSpot Email Marketing

industry – software

Founded – June 2006

Founders– Brian Halligan and Dharmesh Shah

HubSpot is an American developer and marketer of software products for inbound marketing, sales, and

customer service. Email marketing at Hubspot is the strategy that will assist you to reach your audience, still nurture a relationship with them and have the conversations that assist you and your customers grow. Email marketing is now more than ever rooted in every part of our inbound strategy.

2. Sendinblue

SendinBlue is an email marketing solution for SMB (small and medium-sized) businesses that want to send and automate email marketing campaigns, even if they have a limited budget. Sendinblue offers top-class personalization, segmentation, and workflow-based automation.

Features of Sendinblue:

  • Link Tracking
  • SMS marketing
  • Email marketing
  • Landing pages
  • Marketing automation
  • Social Media Integrations

3. MailChimp

Mailchimp is an American marketing automation platform and email marketing service for managing mailing lists and creating email marketing campaigns to send to customers. Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders, and more.

4. Mailjet

Mailjet is a French email marketing platform founded in 2010. Mailjet is a cloud-based email delivery and tracking system which allows users to send marketing emails and transactional emails. Mailjet is a mailing and mail tracking system based in the cloud. The platform enables professionals to send their marketing emails (newsletters, special offers) as well as their transactional emails (notifications, sign-in confirmations, order confirmations, receipts). Mailjet’s services also include email designs, send-outs of mass mail volumes, and follow-ups of these mass send-outs.

5. AWeber

AWeber was founded in 1998; and, according to the company’s founder Tom Kulzer, over 120,000 individuals and businesses have used the platform for their email marketing.

AWeber provides you with a wide range of email marketing features, the key ones including:

  • the ability to import and host a mailing list
  • access to a large range of responsive email templates
  • autoresponder functionality
  • marketing automation functionality
  • reporting

6. Zoho

Zoho’s campaign process is divided into three sections: Basic Details where you select the campaign’s name and email details, Content and, The Audience.

Zoho recently announced and released Zoho MarketingHub. Zoho is all about inter-Zoho app integration, so MarketingHub connects easily to Zoho CRM, Recruit, Creator, Survey, Backstage, Analytics, Commerce, Forms, Books, Meetings, Docs, and more. Integration is simply a case of turning on the integration to each app – no custom dev, no Zapier, it’s in the app. Zoho has over 10,000 employees and a turnover of $590 million as of 2020. It’s only the products’ quality that is behind the successful business model.

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