Funstop Games, a nascent casual gaming studio headquartered in Delhi, has raised $5 million through its Series A funding co-led by 360 ONE Asset and InfoEdge Ventures. That is indeed the next big step forward for the company, especially since InfoEdge Ventures actually increased its investment from an earlier bet, revealing tremendous confidence in Funstop’s prospects.
PC: Economic Times
Founded by Prashanth Vijay and Tamesh Sharma in 2020, Funstop Games has relatively gained momentum in the mobile gaming space through the creation and marketing of a wide variety of games. The studio also provides in-app purchases where gamers can buy virtual goods to enjoy their game play more. Funstop will be using this funding to speed up game development, further develop its ad-tech capabilities, and take its product portfolio to other titles that are attracting games of other genres.
The casual gaming space is growing exponentially over the last few years and Funstop is taking strategic market positions. As part of its plans, the company is going to intensify its penetration into the global gaming market in tandem with further consolidating its growth strategy within India. To be more specific, Funstop is looking to introduce more titles in the emerging “spiritual gaming” segment as that space has indeed been gaining tremendous traction among players who are seeking experiences that are distinctive and full of meaning.
One of the significant success stories of Funstop is the downloads of Shri Ram Mandir Game. This has been downloaded more than 25 million times and stands not only as a popular success with the users but also helps define a new genre of games within the industry “spiritual gaming.” The fact that the company went on to embrace such diversity itself speaks about its commitment to explore different themes and genres while forming a game.
Until now, Funstop Games has successfully generated revenue of $4 million and even carried a more than 30 title production portfolio. Because of that, the company has witnessed downloads of more than 100 million times around the globe and gained both popularity and success with its two main games, Airport Rush and Perfect Time, which shared aggregated downloads of more than 75 million times. This achievement is substantial evidence of the studio’s ability to appeal to the greatest variety of customers under the situation of tough competition in the gaming industry.
The fund will permit Funstop to upgrade the current titles and expand on fresh gaming ideas with a better technological capability. It will invest in ad-tech to optimize monetization, getting closer to its players.
In a land dotted with other notable casual gaming startups in India, including Genieee, Teamsid Gaming, Tuttifrutti Interactive, Wala Interactive, Zuraverse, and HighXP, Funstop Games is carving out its niche. Its focus on innovative gameplay and engaging themes positions it to compete well in a rapidly changing marketplace.
As the company is moving forward into the future, the capital influx generated by this funding round will certainly determine which direction Funstop shall take. Conceived and designed to expand and fulfill a higher quality gaming experience, Funstop Games is to make enormous marks in casual gaming markets not only in India but throughout the world.
In summary, the great fund-raising of Funstop Games shines out bright in this profitable sector. Its commitment to creating many games and a different spiritual way towards gaming sets the studio apart as a potential casual gamer player. Accelerating its efforts to scale and innovate further, Funstop Games is to capture the world’s attention as it scales and innovates further.
