PC: Fur Jaden
Lifestyle luggage brand Fur Jaden has raised about Rs 9.5 crore (about Rs 1.1 million) in its pre-Series A funding round backed by Gruhas Collective Consumer Fund (GCCF). The funding is a significant one for the innovative brand which, since 2015, has been radically changing the way Indian consumers see backpacks and luggage.
Fur Jaden has been built on the reputation of being a forward thinking fashion and lifestyle accessory brand co-founded by Sahil Rajesh Bansal and Karishma Bansal. The company is able to cultivate a very devoted customer base number which is more than one million people and pleased over a large range of its curated products. The products in its portfolio are luggage, travel duffles, backpacks and crossbody bags, designed to accommodate the changing requirements of traveling today.
Fur Jaden’s commitment to sustainability makes it a stand out in a very competitive market. Their eco friendly options make up 50% of its product line: vegan leather and recycled canvas. This connotation of a lifestyle partnership, instead of a product manufacturer, has been thrust even further by a growing trend of consumers moving towards environmentally conscious products, making it a focus on sustainable design.
Strategically, Rs 9.5 crore infusion will be used to boost growth in various key areas. Fur Jaden aspires to build first class professional teams, heighten its brand recognition, widen its product category, and widen its omnichannel retail presence. Such initiatives are intended to help the company enhance its market position and support its ambitious growth goals. As per recent market study, Indian luggage, bags, and backpack segment stood at Rs 20,400 crore in 2024 and is expected to reach Rs 29,900 crore by 2030, growing at a CAGR of 8% in the course spanning from 2025 to 2030.
As this is a wave of market expansion, Fur Jaden intends to become the ARR company, i.e., achieve an annual recurring revenue (ARR) of Rs 100 crore in net revenue over the next 16 to 18 months. Additionally, there is a focus to further strengthen its leadership in the home grown lifestyle luggage category and be pan India leader within next five years.
In addition, this latest funding round serves to confirm the faith investors have in Fur Jaden’s business model and its potential for acceptance, and also indicates broader changes taking place in the Indian lifestyle and travel accessories market. At this stage of expansion, the brand can only delight consumers with continued innovation, sustainability and design excellence, which will continue to be able to answer the needs of modern travel.
These strategic investments position Fur Jaden to transform the travel accessory world with benches in quality and design.
