Gameskraft Chronicles: From Bangalore Startup to India’s Fastest-Growing Gaming Company

Gameskraft, headquartered in Bangalore, is a pioneering startup committed to enhancing the accessibility and enjoyment of online gaming experiences for individuals across India. Since its establishment in 2017, the company has set ambitious objectives to ascend to the summit of the gaming industry in India.

Distinguished by its noteworthy contributions to the growth and success of fellow tech startups such as Goibibo, Blinkit, Myntra, and Flipkart, Gameskraft has established a commendable reputation. This underscores the company’s unwavering dedication to crafting high-caliber games within the competitive gaming landscape.

Gameskraft takes pride in its diverse portfolio of gaming platforms, featuring prominent names like Nostragamus, Rummytime, Pocket52, Rummyculture, and Gamezy. These platforms not only provide an engaging gaming experience but also offer the opportunity to play with real cash rewards, elevating the excitement for users. 

Company Highlights:

In 2019, Gameskraft expanded its offerings with the introduction of Gamezy, venturing into the realm of fantasy cricket and football. Presently, the company has broadened its game offerings to include a spectrum of options such as Carrom, Fruit Slice, Fruit Dart, Sheep Fight, Ludo, Snake, Run Boy Run, Quiz, Bricks, and Bubble Burst, ensuring a comprehensive and enjoyable gaming experience for its users.

Introduction to Indian Gaming Industry

In the dynamic landscape of the Indian gaming industry, notable market leaders, including Alibaba, Tencent, Nazara, and Youzu, have significantly contributed to its expansion. This growth trajectory has been underscored by substantial investments from key players. A collaborative report by Google and KPMG highlights the flourishing online gaming sector in India, anticipating a valuation of $1 billion by 2021, which subsequently escalated to approximately $1.5 billion by July 1, 2022.

India proudly stands as the second-largest gaming market globally, showcasing an impressive annual growth rate of 38%. The prevalence of online gaming is underscored by a staggering 300 million mobile users actively engaging in these virtual experiences. This figure represents a quarter of the nation’s total population, signifying the widespread and inclusive nature of the gaming phenomenon in India.

Gameskraft – A Visionary Journey in the Online Gaming Industry

Prithvi’s passion for gaming ignited at a young age, evolving into a dedicated pursuit during his college years. Immersed in the world of video games, he recognized a void in the market where international companies predominated, yet games lacked specificity tailored for the Indian audience. Motivated by this realization, Prithvi envisioned Gameskraft, aspiring to develop games uniquely crafted for Indian users.

“At Gameskraft, our mission is to infuse the essence of the Indian context into the online gaming space. We focus on creating games that resonate with the preferences and cultural nuances of Indian users. Given the immense potential of India’s gaming industry, I was confident in the vision and potential impact of Gameskraft,” remarks Prithvi Singh, the owner of Gameskraft.

Gameskraft :Mission and Vision  

Gameskraft was conceived with a grand vision – to spearhead the next significant revolution in the e-gaming industry. Positioned as a trailblazer, the company aspires to be the most beloved online gaming entity of the 21st century, leveraging state-of-the-art technology.

“At Gameskraft, our vision is centered around becoming the epitome of online gaming, cherished by users worldwide. We are committed to delivering an unparalleled user experience, setting a new standard in the market. Our goal is to transcend the expectations of contemporary apps, establishing Gameskraft as a beacon of excellence,” articulates the visionary founder, encapsulating the essence of Gameskraft’s mission and vision.

GamesKraft – Business and Revenue Model

GamesKraft operates on a comprehensive business model tailored to meet the needs of both business-to-business (B2B) and business-to-consumer (B2C) sectors. The core of our business revolves around user-centric principles, ensuring a dynamic and inclusive approach to our operations. Our revenue stream primarily stems from service charges associated with cash games, while non-cash games are generally provided free of charge. It’s important to note that certain games may have entry restrictions.

Customer Acquisition at GamesKraft

GamesKraft has strategically employed various methods for customer acquisition, initially leveraging the power of word-of-mouth publicity to establish a strong brand presence. In addition, our robust referral program has played a pivotal role in attracting new customers to our platform. To further enhance user engagement, GamesKraft extends a warm welcome to new users through enticing welcome bonuses.

During the Cricket World Cup 2019, GamesKraft implemented an exclusive ‘scratch card’ offer tailored for Rummyculture users. This app-only promotion, accessible on both Android and iOS platforms, presented users with an opportunity to win prizes every hour. It is important to highlight that only mobile-verified users are eligible to claim this offer, with a maximum limit of 8 scratch cards per day per user. This strategic initiative not only increased user participation but also contributed to the overall success of GamesKraft’s customer acquisition efforts.

According to Prithvi, Gameskraft emerges as a noteworthy entrant in the online gaming industry. Gameskraft’s primary emphasis is presently directed towards its most recent venture, Gamezy. In 2019, Gameskraft, the proprietor of Gamezy, successfully ventured into the realm of fantasy gaming alongside the aforementioned platform.

Gameskraft – Products and Features

Gamezy Fantasy, a flagship product developed by Gameskraft, was meticulously crafted to offer users an unparalleled and deeply satisfying fantasy cricket experience, allowing enthusiasts to immerse themselves in the thrill of success. Regrettably, Gameskraft has recently ceased support for the Gamezy Fantasy platform.

Rummy Culture by Gameskraft

Rummy Culture, another innovative offering from Gameskraft, has introduced cutting-edge features designed to enhance the appeal for novice players while elevating the overall gameplay experience for seasoned enthusiasts. The introduction of Ultra Deals Rummy represents a pioneering game format, further showcasing Rummy Culture’s commitment to innovation.

Gameskraft – Partnerships

Gameskraft has forged strategic partnerships with several prominent companies, including the Inspire Institute of Sports (IIS). The collaboration between Gamekraft Foundation and IIS aims to provide top-tier training and access to state-of-the-art facilities for identified young sports talents in India. This collaboration spans various disciplines within the realm of track and field, exemplifying Gameskraft’s dedication to nurturing emerging talent in the sports arena.

West Bengal National University of Juridical Sciences (WBNUJS):

Gameskraft and the West Bengal National University of Juridical Sciences (WBNUJS) have entered into a collaborative venture to establish a pioneering research center specializing in gaming, technology, and sports legislation. This strategic initiative is particularly significant against the backdrop of the dynamic evolution of the gaming industry and the growing momentum for policy reform.

Disney+ Hotstar:

On September 22, 2021, Gameskraft forged a strategic partnership with Disney+ Hotstar, a move aimed at enhancing its brand visibility and recognition among the discerning viewership. This collaboration underscores Gameskraft’s commitment to fostering a strong presence in the market and capitalizing on synergies within the entertainment industry.

Gameskraft : Future Endeavors

Within a span of less than two years, Gameskraft has successfully cultivated a thriving Rummy culture, emerging as India’s premier cash rummy platform. Currently boasting an impressive 1 million active players on both its website and Android application, the company has firmly established itself as the fastest-growing player in the Indian gaming landscape.

The recent introduction of Gamezy, a fantasy gaming platform tailored for cricket enthusiasts, has garnered an overwhelmingly positive response from our valued customers. In light of this success, Gameskraft is strategically positioned to fortify its presence in the dynamic realm of fantasy gaming.

Demonstrating a commitment to sustained growth and innovation, Gameskraft is gearing up for the future. In a decisive move, the skills-based esports and entertainment platform has set forth ambitious plans for expansion. 

To facilitate this trajectory, the company is augmenting its leadership team by welcoming seven seasoned executives on board, a pivotal step scheduled for May 2022. This strategic recruitment effort underscores Gameskraft’s dedication to not only maintaining its current momentum but also charting a course for sustained success in the evolving landscape of online gaming.

Gameskraft – Investment

Conclusion 

The recent success of Gamezy and the company’s strategic recruitment efforts for its leadership team underscore Gameskraft’s commitment to sustained growth and innovation. As India’s gaming industry continues to flourish, Gameskraft remains at the forefront, setting ambitious objectives and aiming to be the most beloved online gaming entity of the 21st century. With a focus on user-centric principles, diverse offerings, and strategic partnerships, Gameskraft is well-positioned to shape the future of online gaming in India.