NEW DELHI: Godrej Consumer Products-owned Godrej Expert Rich Crème has launched a television ad campaign for its new mini pack, which stars actress Anushka Sharma, who also serves as its brand ambassador.
The ad, created by Creativeland Asia, begins with Anushka Sharma and a friend discussing the problems of greying hair and depressing social media posts. However, actor Sharma assures her friend that it is not a ‘badi problem’ and that it can be solved for a small sum of money.
“Our ongoing collaboration with Anushka Sharma will help us amplify awareness of the category as well as our product across urban and rural markets,” said Somasree Bose Awasthi, chief marketing officer, Godrej Consumer Products.”
Sharma stated, “With more Indians turning to at-home hair coloring, this affordable pack offers great value for money, with grey coverage and rich color to give you shiny, beautiful hair. I am thrilled to be a part of this journey in providing people with a hair color experience that is rich in nourishment and trust.”
According to Global News Wire, India’s hair color market was valued at $477 million in FY20 and is expected to grow at a CAGR of more than 17% until FY26 due to factors such as increasing urbanization and changing lifestyles.
