Founded in 2016 by Nagar and Saurabh Bansal, Adda247 is an edtech startup that offers prep courses for exams in public sector banks, government departments, and the Indian Railways. The company caters to the learning needs of students from tier-two and lower-tier cities in India. Adda247 currently has 50 million monthly active users and over 2 million paid users, the company said in the statement.
Image-: Google Play
In an unforeseen development on June 19 Adda247 backed by tech giant Google has taken the plunge and acquired Veeksha an intriguing 3D experiential learning-based product. The exact amount of the acquisition remains undisclosed adding to the mystique surrounding this surprising deal.
It appears that Adda247’s intentions to expand its test prep offerings particularly in relation to Joint Entrance Examination (JEE) and National Eligibility cum Entrance Test (NEET) preparations were the driving force behind this enigmatic move. Speculations had been circulating for months and now the acquisition has come to fruition with Veeksha set to be seamlessly integrated into the Adda247 ecosystem.
Anil Nagar the visionary founder and CEO of Adda247 expressed his team’s tireless efforts to enhance their augmented reality (AR) and virtual reality (VR) capabilities in an ambitious bid to offer an unparalleled learning experience to their ever-growing student base. By joining forces with Veeksha Adda247 aims to simplify intricate concepts through the power of visually immersive 3D visualizations virtual experiments and elucidating videos ultimately empowering students to achieve higher levels of academic performance. This ambitious vision paves the way for a future where complex ideas are brought to life through cutting-edge technology.
Established in 2016 by Nagar and Saurabh Bansal Adda247 swiftly rose to prominence as a prominent edtech startup specializing in comprehensive preparation courses for a wide array of examinations including those conducted by public sector banks government departments and the illustrious Indian Railways. Notably Adda247 caters to the learning needs of students hailing from tier-two and lower-tier cities in India bridging the educational divide that persists in the country. Highlighting their remarkable growth Adda247 proudly announced a staggering 50 million monthly active users with over 2 million of them embracing paid subscription models—a testament to the quality and impact of their offerings.
Veeksha headquartered in the vibrant city of Ahmedabad has captivated learners seeking a digital-first approach by crafting mesmerizing 3D Mathematics and Science content. This forward-thinking company caters to the evolving needs of modern learners providing captivating and experiential learning modules that transcend platform boundaries benefiting both educators and students alike. The acquisition of Veeksha unlocks a world of interactive learning possibilities for Adda247’s students promising a deeper understanding of complex subjects through enhanced visualizations. According to Adda247 early data suggests that students engaging with this novel content format have experienced a remarkable increase in overall engagement exceeding a staggering 30 percent.
Earlier reports had stirred intrigue by hinting at Adda247’s alleged expenditure of a considerable sum of up to Rs 100 crore in a bold endeavor to lure five teachers away from PhysicsWallah another company backed by the prestigious WestBridge Capital. This audacious move aimed to establish a new YouTube platform called Sankalp thereby entering a segment previously dominated by PhysicsWallah. Not to be outdone PhysicsWallah had made its own strategic acquisition in October 2022 by welcoming PrepOnline a government job preparation platform into its fold. Interestingly this aligns with Adda247’s core business resulting in a fascinating rivalry between the two esteemed entities.
In a significant boost to their aspirations Adda247 announced securing a substantial $35 million in funding through a round led by WestBridge Capital last October. This noteworthy investment round also attracted the attention of Google which joined as a new investor along with existing backers such as Info Edge and Asha Impact. The edtech sector has witnessed a slowdown in funding opportunities particularly for online education providers relying heavily on offline classes. Yet Adda247 defied the odds capturing substantial financial support at a crucial juncture.
This remarkable turn of events has left the industry perplexed as Adda247 ventures into uncharted territories embarking on a quest to revolutionize the learning experience through the power of 3D experiential learning. With Google’s backing and the integration of Veeksha’s groundbreaking solutions Adda247 is poised to reshape the educational landscape catering to students from all walks of life and propelling them toward a brighter and more prosperous future. The coming months will unveil the true magnitude of this transformative acquisition and its lasting impact on the realm of education.
