PC: Gramiyaa
Homegrown Ventures led the pre-Series A round of funding backed by Campus Fund and Mumbai Angels, with a total fund of Rs 7.2 crore, which has been raised by Bengaluru based Vertically integrated cold pressed oil brand, Gramiyaa. It is a great milestone for the brand as it had raised $1.14m in a seed funding round from Homegrown Ventures and other investors.
Investment to Fuel Production and Expansion
Gramiyaa aims to use these funds strategically to raise Gramiyaa’s production capacity to 4 lakh litres per month, improve the sourcing, manufacturing and distribution capabilities. In addition, the company is investing in building its direct to consumer (D2C) mill up to reach a wider consumer base. These plans reached the hands of Gramiyaa, which shared them in a press release outlining its pledge to deliver high quality cold pressed oils.
A Legacy of Authenticity and Innovation
Gramiyaa was founded in 2016 by Sibi Manivannan, and it found a niche within the cold pressed cooking oil business of India. The company deals in a variety of wood pressed oils which include groundnut oil, sesame oil and coconut oil. These oils are created practitioners of traditional wood and stone mills along with modern, hygienic manufacturing facilities to guarantee authenticity, safety and consistency.
Gramiyaa runs a state of the art manufacturing facility with the highest level of integrity and hygiene. Independent stores as well as online channels are where majority of its products are sold in Tamil Nadu. By blending traditional techniques with cutting edge tech, the company distributes oils that are free from the workarounds of smaller scale production and unorganized supply chain.
Redefining the Cold-Pressed Oil Segment
Cold-pressed oils have traditionally been linked to small-scale operations, but Gramiyaa is transforming the category with its structured approach and vertical integration. The brand emphasizes manufacturing excellence to offer high-quality oils made from premium seeds, ensuring consistency and reliability. This innovative approach has allowed Gramiyaa to redefine the cold-pressed oil market, setting a new benchmark for quality.
Expanding Market Reach
Apart from being available on the Gramiyaa’s D2C platform, Gramiyaa also sell their products in the key retail outlets, e-commerce platforms, and quick commerce channels. The success of the company boils down to its refusal to optimize its supply chain and simplify consumer accessibility. Having this new funding, Gramiyaa wants to multiply itself and become a bigger presence in the cold pressed oil market in India.
Gramiyaa’s story is of a traditional product that was revolutionized through innovation, quality control and aggressive growth. The latest funding puts the brand in a good position to achieve its vision of becoming a champion in the cold pressed oil industry.
