Honda Cars India said on December 16 that its mid-sized Sports Utility Vehicle Elevate had sold 20,000 units since its September introduction in the local market.
According to the carmaker, the new model accounted for more than half of total company sales in the previous three months and helped the firm increase sales by 11% in the September-November quarter compared to last year.
“We have maximized production of the Elevate to serve our waiting customers as soon as possible and adjusted the variant mix to align with market demand, which is currently overwhelmingly high for CVT variants,” stated Yuichi Murata, Director (Marketing and Sales) at Honda Cars India.
India is the first nation in the world to produce and market the Elevate. Honda also intends to make India a significant export base for the new model to other areas of the globe, to meet the solid worldwide demand for SUVs. TRB PTI MSS
Honda Motor’s marketing strategy has always included product variety and innovation. The firm has steadily grown its product variety to meet a wide range of client wants and tastes, while also offering cutting-edge technology and features that distinguish its cars from rivals.
For example, the all-new 2023 Honda Pilot sports a stunning new external design, updated safety features, and an optional hybrid engine. The goal of this action was to boost Honda’s leadership in the midsize SUV sector while also appealing to environmentally aware buyers.
Honda has also entered new product categories, including electric cars (EVs) and motorbikes. The Honda e, a tiny EV optimized for urban situations, was unveiled in 2020. The Honda e has piqued the interest of environmentally conscious drivers and tech-savvy persons due to its elegant appearance, innovative technological features, and sustainable engine.
Furthermore, Honda’s motorcycle company has announced novel models such as the 2022 CBR1000RR-R Fireblade SP, which blends great performance with sophisticated electronics and aerodynamics. These actions illustrate Honda’s dedication to fulfilling changing customer needs and remaining competitive.
Honda has formed the Honda Innovations section, which is committed to creating unique technologies and solutions, to strengthen its commitment to innovation further. This organization focuses on artificial intelligence, robots, and mobility services, ensuring that Honda stays at the forefront of automotive innovation.
Honda Innovations, for example, has shown ideas such as “Smart Intersection” technology, which uses artificial intelligence and sensor fusion to enhance road safety and traffic flow. Honda Motors continues to succeed in an ever-changing market environment via continuous product diversification, innovation, and foresight.
