Are you planning to venture into the fast food sector and you have a tested business plan? It will not be wrong to say that setting up a Domino’s franchise in India could be your key to success in the unbounded pizza business.
As a fast-food chain in India, Domino’s resembles a mammoth with more than 1400 outlets throughout the country. Starting from the requirement of how much money a person should have to acquire Domino’s franchise and ending with the non-disclosure requirements.
Here in this article, we will explore the full process of getting Domino’s Franchise in India.
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Why should someone choose Domino’s franchise in India?
1. Market Dominance:
Domino’s has been in the Indian market for more than two decades and it has the best experience of consolidating its market and its customer base in the country. In 2018, Domino’s was analysed as the world’s largest pizza seller, the company was leading the pizza industry at a global level.
2. Growing Demand:
Pizza is now one of the most favoured foods in India as it is with the majority of communities across the globe. Pizza as a meal is favoured for each occasion whether it’s a family gathering, or party with friends or simply to have dinner, pizza is the most chosen among Indian consumers.
3. Innovative Menu:
Domino’s presses on developing new products; it adds spicy and exotic menu items that are influenced by the Asian, Mexican, and Caribbean styles.
Such versatility to the local customers’ preferences and demands is what has seen it remain relevant and continually do well.
4. Profit Potential:
While practising all necessary formalities and precautions, an appropriate Domino’s franchise can bring between Rs 1,000 to Rs 3,000 as a monthly profit margin exclusive of location and operational intensity.
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Types of Domino’s Franchises in India
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Before diving into the application process, it’s essential to understand the different types of Domino’s franchises available in India:
1. Traditional Stores:
– Sited in freestanding structures or in shopping centres
– Ensure that customers have adequate parking space and also space for delivery vehicles
– Make deliveries, and allow customers to order food to go
– Expose only genuine products of Domino’s.
2. Non-Traditional Stores:
– Have known places- airports, stadiums, office buildings, toll roads, and many more.
– Currently, most of them operate as takeaways but some of them do have a provision of dining facilities.
– May have a different menu depending on its region, and depending on the region’s taste preference.
3. Transitional Stores:
– Consequently, outlets have fewer customers than traditional stores, especially those with more branches.
– Ensure that the restaurant incorporates a list of foods special to the geographical location, and the eating habits of its inhabitants.
Investment and Costs
However, there are a number of conditions to consider if one is to establish a Domino’s franchise and one of the most essential is the initial capital needed.
The costs can vary depending on the type of outlet you choose:
1. Traditional Stores:
– Investment: The quarrel of the charges has emerged to be nearly INR 50 lakhs (5,000,000 rupees).
– Franchise agreement duration: In total, 10 years.
2. Non-Traditional Stores:
– Investment: It costs about INR 30 lakhs (3,000,000) to establish BMGF funded bicycles facilities across these centres.
– Franchise agreement duration: A decade
3. Transitional Stores:
– Investment: Basically it depends with the location and the size of the store.
– Franchise agreement duration: Five years
As is clear, the costs here are approximate; actual costs might differ depending on location, rent cost, and other store-specific parameters. This means you need to do financial planning well, so your Domino’s franchise can be launched successfully and sustainably.
Steps to Obtain a Domino’s Franchise in India
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1. Submit an Application:
The first way of entering the franchise’s network is to complete and submit an application form on the company’s website. This form will be requesting for simple details regarding among other things your experience, financial status and experience in business.
2. Initial Approval and Documentation:
Furthermore, if your application gains the approval of the company, you will receive other documents from the company. These may be an elaborate questionnaire and the disclosure of financial information forms.
3. Telephonic Interview:
After your first screening, you will be contacted by phone for a telephonic interview with the management of Jubilant FoodWorks Limited – the master franchisee for Domino’s Pizza in India.
4. Meeting with Franchise Development Manager
In case one qualifies the telephonic interview, an interview with the franchise development manager will be conducted before a written contract is signed.
Some of the topics to be discussed during this meeting include more elaborative analyses of the franchise opportunity, your plan and our anticipated gains and losses from the opportunity.
5. Financial Review and Site Selection:
At this stage, it is expected that you offer financial information for scrutiny . The company will also help you to also search for and analyze prospective sites for your franchise.
6. Training and Orientation:
After your finances have been accepted and a suitable location has been found you undergo thorough training and orientation.
This program encompasses all that relates to the management of a Domino’s franchise business ranging from operations to customers to quality.
7. Franchise Agreement Signing:
The final process in this respect is the franchise signing of the required agreement. This legal agreement narrates all the terms and conditions that you as the partner agree to adhere to when dealing with Domino’s and Jubilant FoodWorks Limited.
Key Requirements for Running a Successful Domino’s Franchise
1. Prime Location:
This location should be an area where many pedestrians will have a chance to see the advertisement such as, near colleges or shopping malls.
For instance they should consider factors like access to parking space, the ease with which people can access the plants, proximity to residential areas or even business districts.
2. Attractive Infrastructure:
Ensure that the eating area is very appealing and comfortable. The look of the store must correspond to Domino’s brand guidelines; however, the atmosphere at the store must be comfortable for those who are eating inside the store.
3. Well-Trained Staff:
Assemble a competent team that is able to meet Domino’s service delivery standards so as to transform customers’ experiences.
4. Efficient Delivery System:
Upgrade delivery services with serviceable delivery vans and delivery staffs to accommodate the increased orders for home delivery services.
5. Quality Control:
Ensure that high quality standards are in place to guarantee every pizza that is produced meets the Domino’s tastes, quality and looks.
6. Marketing and Promotions:
Use the national promotions and advertise uniquely for your store to capture and maintain the consumer in your region.
7. Technology Integration:
Leverage the new systems of ordering and tracking to improve efficiency and keep the customers satisfied.
| Documents & Licenses Required |
| Address Proof |
| Existing Business Proof |
| Business Registration |
| Aadhar Card |
| PAN Card |
| Character Certificate (PCC) |
| Report of Business Turnover (Last Three Years) |
| GST Number |
| Insurance |
| FSSAI |
| Photos of Property (Right, Left, and Front View) |
| Property Paper (Owned or Leased) |
| EPF/ESIC |
| Sub-Franchise Agreement |
| Audit Report (If a Company) |
Challenges and Considerations
While owning a Domino’s franchise can be rewarding, it’s important to be aware of potential challenges:
1. High Initial Investment:
There is no doubt that the costs of the channel are initially high and this may be a point of discouragement to some business people. It will therefore be relevant to have enough capital or financing to conduct the business before doing so.
2. Competitive Market:
Like any other java products the pizza market is highly competitive in India. For these reasons, you will find that you have to set your franchising apart on the basis of service and marketing within the area.
3. Operational Demands:
In the early years, Domino’s franchise involved close monitoring and meticulously operational work hours.
4. Adhering to Brand Standards:
While being a highly independent business, you are subjected to a considerable extent to Domino’s operational policies and standards.
5. Changing Consumer Preferences:
It is significant to be alert to the new food trends and be ready to incorporate them into the products in Domino’s while observing the menu.
Benefits of Owning a Domino’s Franchise
Despite the challenges, there are numerous advantages to becoming a Domino’s franchise:
1. Established Brand Recognition:
Take advantage of the fact that in India, the brand recognition of Domino’s and its client base are both robust.
2. Proven Business Model:
Utilise a highly efficient operating model that has been continuously evolved over many years of international practice.
3. Ongoing Support:
Training support and marketing support from JWTL and constant operations support from Jubilant FoodWorks Limited.
4. Innovation and Technology:
Domino’s offers your franchise prime and updated technology and products so that it can effectively adapt to the fast-paced structure of the food business.
5. Growth Opportunities:
A successful franchisee is also free to own more outlets establishing a larger business within the Domino’s System.
Conclusion
Often the idea of starting Domino’s franchise in India can be regarded as a perfect opening for those who want to start a business in the sphere of pizzerias. Due to its well-established brand name, diverse menu selections and a successful business model, Domino’s Pizza has everything that is required to be successful in the fast-food business.
