The new video by BYJU attempts to highlight how the epidemic has caused a terrible education emergency in our nation. The new ‘Education For All’ campaign aims to provide education to the underprivileged all around the world.
What is BYJU’s?
BYJU’S is an Indian multinational educational technology corporation. The duo, Byju Raveendran and Divya Gokulnath launched the app in 2011. BYJU’S now has over 115 million enrolled students.
In 2011, Byju Raveendran, Divya Gokulnath, and a group of students developed Think and Learn Pvt. Ltd. It is a firm produced by BYJU’S app. Since 2006, Byju, an engineer by trade, has been tutoring pupils in mathematics. The company’s first emphasis was on providing online video-based learning packages for K-12 students and competitive tests. (Also Top 10 E-learning Platforms in India)
What is BYJU’s new advertisement?
The new advertisement video depicts how youngsters in rural communities travel long distances to attend school. Many children have been robbed of their right to an education as a result of the continuing epidemic, since schools have closed or shifted online.
BYJU’s internal brand team conceptualized and developed the video. This was published to generate further awareness about the digital gap. The video was filmed for almost 120 hours in Sonmarg, Jaisalmer, Alupuzzah, and other locations. It also featured the panoramic white deserts of Kutch, and the hinterlands of the Sundarbans.
The advertisement’s soundtrack was composed by actor-singer Raghubir Yadav. It follows the distinctive beat of the mathematical ‘table of 2.’ It was written by Sneha Khanwalkar to show the innocence and optimism of young children who hope for a better future.
What is the reason behind BYJU’s new campaign?
According to a UNICEF report, 1.5 million school closures have impacted students in India’s primary and secondary schools. As the epidemic continues, an increasing number of pupils are dropping out of school. The most vulnerable populations are bearing the brunt of the consequences. Many young children are driven into child labor or marriage as a result of their early development phases being cut short.
Last year, BYJU’s CSR program, ‘Education for All,’ was created with the goal of bridging this gap. Currently, the EdTech behemoth has 3.4 million pupils and has changed its ambition to empower 10 million children by 2025.
BYJU has worked with over 110 non-governmental organizations (NGOs) and launched its program in 26 states. The instructional material is put onto devices with free access for students and instructors.
In terms of education quality, it is estimated that over 110 million children in India do not get a proper education, despite the fact that they are enrolled in some kind of basic or primary school. According to the Constitution, education is a basic right for every kid in India. However, the quality of education is also important.
So, if the education industry is looked at as a whole, there are many challenges. BYJU’s believe that a single institution like theirs can effectively solve these problems.
The new campaign is a combination of NGOs, the government, and other corporations where everyone will pitch in.
What is the goal of the new BYJU’s campaign?
According to UNICEF, just 24% of Indian families had internet connections prior to COVID. There is a significant rural-urban and gender disparity. BYJU’s EFA project allows students to learn at home using a personal digital device.
Every kid, on the other hand, has unique requirements. BYJU’s gadgets aim to assist students in making up for missed classes. The demands are varied in terms of grade, state board, and language. BYJU’s receive this information from the NGO, and they tailor the program to each kid.
As a result, each kid receives a course that is tailored to their specific learning requirements. Also, before they start a program, BYJU’s use bridge learning programs to figure out where the learning gaps are and then provide information. Aptitude exams, bridge learning programs, gap identification, assessment tests, and teacher training are just a few of the efforts that are being made.
FAQ
What is the role of BYJUs?
BYJU is India’s biggest education firm and the provider of the most popular K-12 learning software in the country. The app provides kids with highly adaptable, engaging, and successful learning programs.
What is BYJU’s method of operation?
Because BYJUs uses a freemium business model, the majority of its income comes from the subscription fees that students pay to study. BYJU also makes money via product sales on its website, offline career advice, offline coaching, and API income.
Where is BYJU located?
BYJU is located in Bengaluru, Karnataka. BYJU’s is the world’s biggest edtech business and the developer of India’s most popular learning app.
Also, read Top 10 Upskilling Platforms in India
Conclusion
With the new campaign, BYJU aims to get the story out to as many people as possible. The goal isn’t to capitalize on this to create a brand story. The goal is to simply reach out to as many individuals as possible. And the more people view the movie, the more people will join in.
