PC: Agros Watches
Indian luxury watch brand Argos Watches has raised Rs 6.5 crore (about $780,000) in an angel funding round that has valued the firm at Rs 45 crore ($4.5 million). The funding is provided by a group of Indian high net worth investors who will be able to assist the brand in growing its presence in such a competitive environment.
In addition, the company will use the funds to its efforts for getting into the product range expansion, brand awareness as well as strengthening its online presence. With this financial backing, Argos Watches plans to double its revenue this year and establish itself further in the Indian luxury watch segment.
A Growing Name in the Indian Luxury Watch Market
Mustafa Channiwala and Husain Tohfafarosh came together to found Argos, to bring you high quality, vintage style automatic as well as handwound watches at very attractive prices. Whereas traditional watch brands depend on third party retailers, Argos has adopted a direct-to-consumer (D2C) model purchasing online for the official site only. In this way, the company is able to carry on competitive pricing while offering an unbroken industry experience.
So, the price of the brand’s watches stands between Rs 8,000 and Rs 20,000, and they can be a good deal for those who want a product with premium craftsmanship and a mid-range price tag.
Popular Models and Market Appeal
Apollo series and the top Olympus series are some of the offerings which come into play. The Olympus is a mechanical watch with indicator for power reserve which is appreciated by watch collectors and watch enthusiasts. Indian watch lovers looking for unique and well crafted timepiece and especially in India these watches has helped Argos to create a very loyal community of the buyer.
Future Plans and Expansion Strategy
While Argos Watches now has funding, it is still bootstrapped with $580K revenue in 2025. Although the company has received fresh infusion of capital to introduce more advanced models with new features, the product offerings will be further elevated.
Apart from product innovation, Argos Watches is also aiming for digital growth and community engagement to get it more known. The company uses social media marketing, influencer collaborations, and online campaigns to draw more customers and become a leading Indian luxury watch brand.
Argos Watches is a strong contender in the homegrown luxury brands Indian market that is only growing as it offers vintage aesthetics with modern functionality. Having the new funding, and in its direct to consumer approach the brand is setup for success in the next few years.
