Infosys to acquire German digital marketing agency Oddity

Oddity has been integrated into WONGDOODY, a US-based firm that Infosys acquired in 2018.

On March 22, Infosys announced the purchase of quirk, a German digital marketing, experience, and commerce firm. Oddity will be integrated into WONGDOODY, a digital creative and consumer insights firm located in the United States that Infosys bought in 2018.

It will be part of WONGDOODY’s network of studios in Seattle, Los Angeles, New York, Providence, Houston, and London, as well as design centres in five Indian cities. Subject to customary closing conditions, the transaction is scheduled to conclude in the first quarter of fiscal 2023 (April 2022). Both companies have not stated the amount invested.

The move is expected to boost Infosys’ creative, branding, and experience design skills. Oddity is one of Germany’s largest digital agencies, with over 300 digital professionals on staff. Located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Taipei.

It offers a broad service portfolio spanning Europe and China, including digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design, and e-commerce services.

Along with WONGDOODY, which provides creative and marketing services, oddity will provide complementary talents and knowledge to enable global CMOs and businesses to succeed in a digital commerce environment.

Ravi Kumar S, President of Infosys, commented on the acquisition: “We find ourselves at the cusp of the next generation of the internet, the merging of the physical and virtual worlds. With this vision, we are excited to strengthen our experience and marketing skills with oddity, to deliver forward-thinking, holistic solutions at a global scale. With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”

Oddity founders Frank Boegner, Marc Bürkle, Simon Umbreit, and Christian Gölz express their delight in joining forces with Infosys and WONGDOODY.

“The future of better human-centered marketing lies in the symbiosis of creativity and technology (data, automation, AI). This is where we see the opportunity for a unique differentiation together with Infosysand WONGDOODY. We are ambitious to further develop our services jointly and are proud to become part of one of the world’s most respected digital tech companies.”, they added.