JioCinema, which is supported by Reliance achieved success with, over 10 crore viewers and more than 3,000 crore watch minutes during the second season of Bigg Boss OTT. This accomplishment has positioned JioCinema as the digital entertainment platform in India just behind IPL. The season finale of Bigg Boss OTT attracted a record-breaking peak viewership of 2.3 crore. JioCinemas effective engagement strategies and valuable partnerships have solidified its position, in the Indian streaming industry.
JioCinema, backed by Reliance, achieved remarkable milestones during the broadcast of Bigg Boss OTT Season 2. Over the course of the eight-week-long season, it garnered an impressive viewership of more than 10 crore unique viewers and a total watch time exceeding 3,000 crore minutes. The season culminated with a staggering 245 crore views in total.
In a company statement, JioCinema proudly asserted that this web series has secured its place as the largest and most-streamed digital entertainment property in India, second only to the IPL. Notably, the season finale on August 14 shattered records by becoming India’s most-streamed live entertainment event, with a peak concurrency of 2.3 crore viewers and 72 lakh users.
Throughout the season, JioCinema engaged an audience of over 5.5 crore users through a dynamic experience of 24-hour live streaming and interactive features, including multi-camera feeds and live chats. Notably, a significant portion of the viewership hailed from states like Maharashtra, UP, Uttarakhand, Bihar, Gujarat, West Bengal, and Madhya Pradesh.
Amidst this success, a diverse range of sponsors, spanning from FMCG to technology, including innovative startups like Paytm and Lenskart, flocked to advertise on the platform. As a result, Bigg Boss OTT Season 2 has cemented its position as the second-largest digital asset within JioCinema’s repertoire. It’s worth noting that the broadcast of the IPL 2023 final drew over 32 million viewers and amassed more than 15,000 million video views during the first seven weeks of the tournament.
In a landscape where competitors like Disney+ Hotstar face challenges in retaining subscribers, JioCinema has significantly fortified its foothold in the Indian streaming arena. This week, JioCinema made a strategic stride into the esports live-streaming realm by partnering with Krafton India to broadcast the official Battlegrounds Mobile India Series (BGIS).
While capitalizing on substantial ad revenues through IPL’s free streaming, JioCinema has also been fervently promoting its premium content service, forged through exclusive collaborations with Warner Bros. Discovery and NBCUniversal in India. Notably, the conglomerate-backed streaming platform has invested INR 2,000 crore to craft a diverse portfolio of 100 movies and shows, anticipated to be released within the next 18-24 months.
JioCinema finds itself in competition with both global and domestic heavyweights such as Disney+ Hotstar, Netflix, Amazon Prime Video, Zee5, and SonyLIV. Operating within the expansive Indian OTT streaming landscape, which is projected to burgeon from around $1.5 billion at the end of 2021 to an estimated market size of $12.5 billion by 2030, JioCinema’s prominence remains robust.
