PC: Business Wire
Journify has raised $4 million via a funding round led by Silicon Badia, with other investors like RZM also participating. This funding is a huge milestone that allows the company to gather more customers and provide brands with the best ethical, data-driven marketing solutions that drive engagement across audience segments, all the while giving measurable business growth.
The SaaS provider has invented a platform called Composable Customer Data Platform, which is equipped with applications covering Conversion API technologies and more. The AI-powered SaaS platform captures, unifies, and activates first-party data in real time. In that way, possessing this cutting-edge technology can help brands significantly increase their return on ad spend and performance while investing into a future-proof data architecture for sustainable growth.
Taoufik El Jamali, CEO and Co-Founder of Journify, reaffirmed that a seamless approach to data activation should be built in the marketing. El Jamali toward what they learned through the years grappling with the legacy of traditional customer data platforms, which spurred the development of Journify as a solution to eliminate inefficiencies and tech barriers. In practice, the Journify platform offers an all-in-one, AI-enabled data activation experience. The brand can then concentrate on delivering tangible results and not be burdened by tech complexities.
Hossam Shafick, an investor at Silicon Badia, stressed the enormous potential of real-time data orchestration worldwide in the context of this investment. He stressed that companies around the globe, wherever they are, from the United States to the Middle East, face the same set of challenges regarding the management and optimal usage of marketing data across multiple channels. With the compulsive burden of innovative data solutions, he pressed the firm convictions that Journify would touch off not just transformation but a revolution in the industry. Shafick further mentioned that Silicon Badia was not new to companies focused on data with investments in companies like Amplitude and InfluxData. He thinks the data infrastructure industry is not yet ready for the onslaught, what with the rising wave of AI-driven technologies. As far as Shafick is concerned, Journify’s founders have brought enough expertise to allow the company to raise the bar and change the face of data activation in marketing.
If that were March ending 2024, that would put Journify at an accelerated growth stage with ARR almost at $1 million in the first nine months since inception. The platform has already proved itself as impactful in delivering Journify-powered personalized campaigns that touched over 30 million users across MEMA. The reasoning behind this is that such expansion and technology have made it an essential player in that ever-changing landscape of AI-driven marketing and data activation.
