According to Allied Market Research, the India skin care products market size was valued at $2,478.4 million in 2017 and is projected to reach $5,033.7 million by 2027.
Jovees Herbal Care India Limited, which runs personal care company Jovees Herbal has released a new 360 degrees campaign with a television commercial featuring actress Parineeti Chopra.
The ad features the actress showcasing the brand’s range of face washes. This new campaign will also be extended to the outdoor, OTT, print, and digital media. The 20-second ad is written and conceptualized by Puneet Chadha and Devaiah Bopanna, ex-senior writers at AIB who had conceptualized the CRED advertisement.
Parineeti Chopra said, “I am very particular about using natural and herbal products on my skin, and this is a brand that I identify with. The products have always worked wonders for my skin, and I am glad to be associated with them.”
Rakhi Ahuja, CEO of the company said, “Parineeti is a fabulous actress and an incredible role model. Moreover, her personality truly resonates with the brand, as her compassion towards marine life aligns with the cruelty-free nature of our brand.
“Ujjawal and Yuvraj Ahuja, directors of the firm added,” We are aiming to increase our retail presence by 3x with the help of this campaign.” For this, the company will increase its marketing budget by 4x and it will allow the company to reach a wider audience through TV and other advertising channels. This campaign will allow the brand to reach a larger online and offline audience. The company also intends to expand its presence in the international market further.
They said that the brand is currently present in Sri Lanka, the Middle East, France, Malaysia, Mauritius, and other countries. According to Allied Market Research, the India skin care products market size was valued at $2,478.4 million in 2017 and is projected to reach $5,033.7 million by 2027.
