The global performance marketing company M&C Saatchi Performance, where Kabeer Chaudhary now holds the post of managing director for APAC, has elevated him to the role of global chief executive officer.
James Hilton, the CEO, and founder of M&C Saatchi Performance, cedes control to Chaudhary and keeps his position as chairman.
Since 2015, Chaudhary has worked with M&C Saatchi Performance, most recently in the capacity of Managing Director of APAC. By adding customers from other industries under his direction, the firm has improved its standing in the area.
He will continue to be located in Singapore and, in his new role, will be in charge of overseeing operations for the agency in APAC, the Middle East, Europe, and the US. He will also work closely with the global leadership and the national heads to develop the agency’s global strategy.
James Hilton, Founder at M&C Saatchi Performance, said: “In Kabeer, we have a dynamic and respected leader with a clear vision for the agency’s future. Over the past 8 years working at M&C Saatchi Performance, he has gained trust and recognition from our team and clients, taking our APAC business to the next level and driving operational excellence. Kabeer is a renowned digital marketing expert and has a distinctive ability to put people first. I am looking forward to seeing what we will achieve with him at the helm.”
On his appointment, Kabeer Chaudhary said, “It is a huge honor for me to take on the CEO role from James and further expand on the exceptional legacy he has created. During my time at M&C Saatchi Performance, I have witnessed firsthand the hard work that has led us to become a trusted and recognized performance marketing powerhouse. My focus will remain on driving incremental business growth for our clients while expanding our portfolio of services and geographies. With the strong M&C Saatchi brand name, a global team of performance marketing experts, and an envious list of clients, I’m excited to lead the agency through the next era of growth.”
As long as a successor has not been named, Chaudhary will continue to oversee APAC operations and report to James Hilton.
One of the earliest mobile marketing agencies in the world, M&C Saatchi Performance was founded in 2006 under the name Inside Mobile. Over the last 17 years, the company has developed to provide a comprehensive range of media purchasing services.
The company has received multiple awards for its creative efforts, and most recently, Campaign named it one of the world’s top-performance marketing firms.
