The boundaries of arts and culture is a pretty subjective matter. But while experiencing the process of making something creative often has the similar conclusion of drawing value to the society. Fashion holds a monumental atmosphere in expressing an individual’s feeling, perception and artistry. It holds a purpose for the artist themselves to disrupt any form of monotony and paleness in life. Today, the editorial of Business Outreach Magazine features the success story of Kavita Kotwani Kapoor, whose commitment to scale by brand Kaya, reached the hearts of customers and communities.
Kaya by Kavita Kotwani Kapoor shares the journey of crafting fashion apparels for a diverse set of clients. It has been riveting to analyze that Kaya, under the leadership of Kavita Kotwani Kapoor, retained customers from over a decade ago. This is because a business sells not only the product, but years of building a legacy along with it.
Apart from draping remarkable quality on her products, Kavita has been strategic in understanding the evolving trends of the customers. In the current, customer perspective, uplifting a brand value is of supreme importance. Kavita also adds that a solid branding with an already established premium product line has allowed her business to draw second generation customers. At the LUXO Show, while collaborating with Prasad Bipada (fashion guru), Kavita shared the stage with designers like Ritu Kumar and Suneet Verma.
The society is aware of the fact that festivities and events color emotion and Kaya has been instrumental in delivering products that have added to the sentiments of the customers. Kavita founded Kaya in 2004 and since then her aim was to tailor fashion through her customers beyond an societal labeling.
Kaya provides exclusive fashion apparels and accessories at an inexpensive rate. In over 20 years in the fashion industry, Kavita Kotwani Kapoor and Kaya have tapped into a broad range of customers from India and around the globe. Most importantly, Kavita also focuses on events that showcases specially-abled children, who are elated to wear her designs. Beauty is undefined and free for Kavita Kotwani Kapoor. She believes that ‘God is equal for all’ and we are here to enrich the lives of each other.
Through Kaya, Kavita Kotwani Kapoor has dedicated her life to fashion and art. There have been several challenges as being a working mother often brings overwhelming situations. But Kavita’s energy to constantly seek perfection with Kaya has been truly exceptional which will inspire emerging entrepreneurs. A business grows when its customers enjoy the experience of collaborating with a brand which Kaya, by Kavita Kotwani Kapoor, has been excelling for many years.
