“Private OTT platforms prioritize films in the most frequently spoken language because their primary goal is to maximise revenues. CSpace, on the other hand, prioritizes the onboarding and streaming of artistic and culturally significant content. This will also assist to promote the Malayalam language and culture,” Vijayan stated, according to PTI
Kerala unveiled India’s first government-owned OTT platform, ‘CSpace’, on Thursday, with Chief Minister Pinarayi Vijayan hailing it as a significant step forward for Malayalam cinema. The chief minister inaugurated CSpace, operated by the Kerala State Film Development Corporation (KSFDC), at a function at the Kairali Theatre here, describing it as a pioneering project that promotes films with artistic and cultural value while not harming the mainstream film industry.
Noting that profit is the primary motivation of private-sector OTT platforms, which largely focus on commercial movies, he stated that CSpace is poised to build a name for itself as a medium that brings high-quality films to the home.
“Private OTT platforms prioritise films in the most frequently spoken language because their primary goal is to maximise revenues. CSpace, on the other hand, prioritizes the onboarding and streaming of artistic and culturally significant content. This will also assist to promote the Malayalam language and culture,” Vijayan stated, according to PTI.
The debut of CSpace also represents the harnessing of cutting-edge technologies that will shape Malayalam cinema in the future, he added.
The choice by CSpace to only stream films that have previously been released in theaters demonstrates that this is not a move that will destroy the film industry. According to the chief minister, the goal is to encourage good movies while protecting the interests of producers and exhibitors.
Culture Minister Saji Cherian, who had done the honors, spoke about the opening of CSpace which was particularly into the government’s plan to develop art and artists regardless of their origins.
They said that this portal would play movies that won the appreciation of the state, country, and the world community.
On his side were also the Minister of Education, General V Sivankutty, the Minister of Consumer Affairs, P. G. Anil, MLA Antony Raju, and Mayor Arya Rajendran.
Shaji N. Karun, Chairman and renowned director of KSFDC (Kerala State Film and Development Corporation), commented that CSpace is a novel initiative that helps to amortize manufacturing equipment costs through crowd-funding.
His listed advantages are the full transparency of the profit and the attraction of viewers that the platform can derive, for instance.
KSFDC is a special corporation of the Department of Culture of the State of Kerala that was created for the advancement of Malayalam movies and industry.
KSFDC has constituted a core group of curators composed of cultural icons such as famous writer Benyamin, sound engineer OV Usha, cinematographer Santhosh Sivan, film directors Shyamaprasad, Sunny Joseph, and musician Jeo Baby.
Before the publication of the platform, moderators will evaluate all the subject posts based on how they are creative, cultural, and informative.
42 movies were chosen to be streamed on CSpace for the screening. They include 35 feature films, 6 documentaries, and 1 short movie. Films that receive national or regional prizes, as well as those that were shown at leading film festivals, will be broadcast online.
The transparency in operations, profits, and revenue sharing; defines CSpace and is a great way to distinguish it from others.
The portal runs on a pay-per-view model, and paying customers pay Rs 75 for watching a feature film, but much smaller amounts for short content. Precisely 50% of the revenue will flow to the content provider.
The CSpace app is now available for download on the Play Store and App Store.
