LANG AG announces the opening of its latest outlet in Dubai, a very important movement in the company’s growth towards the Middle East. With this new establishment, LANG has five outlets in Europe and the Middle East, with others in Lindlar (Germany), London (UK), Zurich (Switzerland), and Barcelona (Spain).
PC: AV Magazine
Broad Portfolio and Regional Focus
LANG AG is known for its wide product and service repertoire. High-brightness projection systems, media servers, camera systems, drones, and LED displays are included. On top of these capabilities, LANG AG’s new operations in Dubai shall maintain the custom-solutions, engineering expertise, as well as a complete view of services-based solutions targeting various client needs.
The establishment of a new base in Dubai would give LANG AG the capability to provide its full support regionally and an ability to tailor its technical solutions to the specific local market needs.
Enhanced Customer Proximity
Oliver Luff, Managing Director of LANG ME, said, “It is fantastic to be here so close to our customers in the Middle East. We have opened a new location within 7,000km of one of the world’s most exciting global hubs and have shortened our delivery time for clients from several days and weeks to hours, in some cases just minutes!”
Luff highlighted the potential in the Middle East’s increasingly prominent role of a global business and events hub. “We see endless opportunities to work with our customers and partners, not only to provide equipment but also to build grassroots skills, creativity, and innovation in the AV industry,” he noted.
Commitment to Partnership and Innovation
LANG AG envisions its position within the region not merely as a supplier. “We understand what is involved in being more than just a supplier; we intend to become a valued partner with our clients,” Luff said. “From small projects to major events, our aim is to deliver customized solutions that are ahead of expectations.”
Tentatively, more expansion into other areas has been hinted at within the company as it gradually grows its presence in the region. “As we settle down more with our presence in the region, we would look forward to identifying some other key hubs for the industry for catering to our customers. Here in this mission, our aim is simple: responsive, reasonable, and reliable service.”
Strategic Location
The new LANG AG office is positioned strategically at Al Fahad Industrial Hub, Warehouse 6-Plot # 664, Dubai Investment Park 1, Dubai, United Arab Emirates.
This new facility will serve as a focal point for LANG AG to deliver its world-class AV solutions and services even more effectively, reinforcing its reputation as a leader in the audiovisual industry.
