The group operates seven brands: Aurika Hotels & Resorts, Lemon Tree Premier, Red Fox Hotels, and Keys. Prima etc.
The company currently operates approximately 8,350 rooms in 87 hotels worldwide and plans to have 11,200 rooms in 122 hotels nationwide by the end of 2025.
Lemon Tree Hotels has announced that it has signed a franchise hotel deal in Rajasthan. The company opened a hotel in Kumbhalgarh under the Lemon Tree Resort brand. The hotel is owned by Lemon Tree Hotels Ltd, a listed company. Scheduled to open in December 2023.
Vilas Pawar, CEO of the franchise business for the listed hotel entity, said, “This hotel has been signed with Mountain Tree Resorts Pvt. Ltd. We are expanding our footprint across the state of Rajasthan and this property will be an addition to our six existing hotels and resorts in the state. Lemon Tree Hotels signed 19 hotels in the last calendar year, and we are looking to top that number this year with numerous signings and openings planned across different segments in the coming months.”
Earlier this week, fellow hospitality provider Brij Hotels opened another 41-room hotel in Rajasthan under Bikaner’s Brij Gaj Kesri brand.
The hotel sits on 16 acres and is the fourth hotel in Rajasthan and the sixth hotel in India.
According to a report by consulting firm Hotelivate, demand for hotel rooms will exceed supply over the next five years, and hotel room shortages are likely.
There are currently around 1,500 branded hotel rooms in India, with a planned supply of 35,000 rooms (under active development), with a total of around 7,000 added rooms per year. This is a supply increase of just 4.5%.
