Users can choose from the Tata brands such as Westside, Tanishq, Titan, Zudio, etc., besides its domestic and international brands Forever 21, Label by Ritu Kumar, boAt, Allen Solly, and more.
Tata Group’s lifestyle e-commerce platform Tata Cliq is looking to open physical stores to take on the rivals including Nykaa, SUGAR Cosmetics, and Purplle; as the company plans to sell beauty and cosmetic products through these stores to come up on high-end streets and malls.
A media report quoted sources saying that the Tata Cliq board finds the beauty segment a scalable business. Add to that the returning-to-office trend and footfalls in stores have increased as consumers prefer store visits over online shopping.
The source said that Nykaa and the likes have already built an offline presence, and Cliq plans to bank on their success strategies to build small format stores. The company is initially going to focus on metro cities followed by expansion in Tier-2 cities.
It is noteworthy that Tata Cliq is not just a beauty eCommerce brand but caters to the entire lifestyle segment including apparel, accessories, electronics, home furnishing, and more. Users can choose from the Tata brands such as Westside, Tanishq, Titan, Zudio, etc., besides its domestic and international brands Forever 21, Label by Ritu Kumar, boAt, Allen Solly, and more.
