Lionel Messi serves as the “Education For All” initiative’s global brand ambassador

Messi is the Argentine football team’s captain and a former player for Paris Saint-Germain, according to BYJU. He and BYJU’s have a contract in place for him to advance the cause of egalitarian education.

According to the news agency PTI, edtech giant BYJU’s announced on Friday that football player Lionel “Leo” Messi has been appointed as the first worldwide brand ambassador of its social impact branch, “Education For All.”

Messi played for Paris Saint-Germain and is the squad captain for Argentina, according to a statement from BYJU’s. He and BYJU’s have a contract in place for him to advance the cause of egalitarian education.

No one better exemplifies the power of enhancing human potential than Lionel Messi, according to BYJU’S co-founder Divya Gokulnath. “We are honored and excited to collaborate with Lionel Messi as our global ambassador. He rose from the grassroots to become one of the most successful sportspersons ever. That is the kind of opportunity that BYJU’S Education For All (EFA) wants to create for the close to 5.5 million children it currently empower.

According to PTI estimates, because football has over 3.5 billion followers globally and Lionel Messi has a social media following of close to 450 million, BYJU’s involvement with Messi will increase the visibility of the edtech company abroad.

“The fact that the greatest player of all time is also the greatest learner of all time is not very unexpected. This collaboration will undoubtedly encourage millions of people all around the world to set higher goals and improve their knowledge “Gokulnath continued.

BYJU’s also became the official sponsor of the FIFA World Cup 2022 in Qatar earlier this year.

As captain of Argentina’s national football team, Lionel Messi will begin his final campaign to win the FIFA World Cup in 2022, according to the announcement, and as part of his long-term engagement, he will appear in advertisements for BYJU’S Education For All.

“A good education changes people’s lives, and BYJU’S has helped millions of students all around the world shift their professional trajectories. I want to motivate students to excel and stay there “Meschi said.