Deconstruct, the science-backed beauty brand, has raised ₹65 crore in a funding round, which will prove transformational for the beauty and personal care markets. The investment was led by L’Oréal’s venture capital fund, Bold, supplemented by other investors. The funds are expected to help Deconstruct’s growth and enhance its product offerings.
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PC: Vouge India
Background of Deconstruct
Founded in 2020, Deconstruct is an emerging name in skincare, focusing its ethos on transparency and efficacy. The company underlines the importance of knowing their ingredients and benefits for the rapidly growing consumer base interested in making informed choices in their beauty products. Funding added by companies to Deconstruct’s products promoting an ever-increasing consumer pattern for not just effective, but safe and scientifically-formulated products.
Purpose of the Funding
The ₹65 crore investment will be utilized to expand Deconstruct’s product range and enhance its marketing efforts. The brand aims to strengthen its presence in the competitive beauty market, which has seen a surge in demand for innovative and effective skincare solutions. Malini Adapureddy, the founder of Deconstruct, expressed enthusiasm about the funding, stating that it will help the company focus on building highly effective yet gentle products that cater to diverse skin types and concerns.
Market Context
The beauty and personal care market in India has been evolving at a rapid pace, with several focused brands like L’Oréal, Mama Earth, Nivea, and Nykaa poised to significantly increase in market share. Currently, 33% market share is held by these four brands, which is expected to widen to 42% in the next five years. This opportunity may give Deconstruct some scope to develop its niche in the market, especially with the support of some renowned institutional investors such as L’Oréal.
Future Prospects
With these fresh investments, Deconstruct aims to fund the development and innovation of its formulations. The brand also seeks to improve its digital marketing strategies to reach a larger audience and better connect with customers. As the beauty sector continues to evolve, Deconstruct’s steadfast commitment to transparency and quality puts it in a good position for success.
So to summarise, the ₹65 crore infusion from L’Oréal and the rest of the investors is a huge leap towards their growth reach across a highly competitive beauty landscape. The innovative approach it takes towards beauty is inspiring. This is how, Deconstruct is an emerging name in skincare, focusing its ethos on transparency and efficacy.