One step closer to success means a thousand steps passing failure. These are the true journeys of an entrepreneur, where every move is beneficial for a company’s growth and development. In any industry, the most important prerequisite is hard work and consistency.
We are privileged to meet achievers, who are dedicated in their work and showcase constant effort to validate their action. One such individual who has always believed in loyalty towards his profession is Dabbada Prakasa Rao.
Dabbada Prakasa Rao founded DKS Pallets and Furniture Private Limited where he is serving the duties of a CMO. Having decades of experience, Prakasa started this company with nothing less than just eyes full of hope and objective filled with compassion.
A Brief History:
He dipped his toe in the professional space in the field of Integrated Pest Management and Fumigation. Upon gathering further expertise in the sector, Prakasa Rao witnessed that there were immense opportunities in the industry of fabrication and the supply of wood packaging material.
To ensure scalability in an industry, an entrepreneur always needs to understand the demand of the market. This is what Prakasa Rao did, where he branched into the fabrication of WPM (Wood Packaging Material) where his clients can source the WPM along with its effective fumigation.
Several memories ponder Prakasa Rao, where he says to us that after a few days of the registration of DKS Pallets, the team was involved in arranging documentation. And then a promising offer from an MNC knocked their door. At that time, the company was vastly under staffed with very few machinery and resources. But within a fortnight, Prakasa Rao and his team arranged the needful and delivered the order within the deadline. Such benchmarks fill Prakasa’s heart with joy and gratitude.
The company required timber for fabrication from a Saw Mill, which they didn’t have. They were given to understand that the Government does not grant licenses to new SawMills. Due to the reputation of Prakasa Rao, the company was able to get a SawMill on an extended lease.
Such action curated the solution of getting timber and also allowed Prakasa Rao to operate a company directly with the farmers. Prakasa Rao says to us that there are no middlemen in this business model and thus the farmers are well compensated by the company.
Some key Takeaways:
DKS Pallets and Furniture is an industry leader as they are able to provide products with high quality by maintaining the client deadlines. In just two years of inception, Prakasa has been able to generate a vast clientele for enhancing the company’s sustainability. Dabbada Prakasa Rao completed his MBA in 2007 from Pydah College, Visakhapatnam, which is affiliated under Andhra University.
He also attended a course on Plant Biosecurity and Rodent & Household Pest Management on MOOCs platform conducted by the National Institute of Plant Health Management, Rajendranagar in Hyderabad. The target customers of DSK Pallets are in several Industrial Units and Special Economic Zones. With a revenue of Rs. 100 lakhs in November, 2022, Prakasa is expecting to reach the production of 10,000 WPM per month by next year.
DSK Pallets and Furniture is recognized as one of the Top 10 companies in the WPM industry by Industry Outlook Magazine. The company is also recognized by the Ministry of Commerce & Industry, Department for Promotion of Industry and Internal Trade, Government of India and is also an MSME registered Company. Dabbada Prakasa Rao believes that “The way to get started is to quit talking and start doing”!
