The efficacy of resilience can usually be measured upon the limitlessness of leadership. We have the tendency to perfect our productivity by choosing to push our efficiency boundaries. Sometimes it tends to bring close to several hurdles and roadblocks. But the inner-intellect of an entrepreneur motivates oneself to walk, persevere and succeed. Business Outreach Magazine has been walking on a similar footprint, where leaders like Jeevika Tyagi are redefining the system of the D2C industry.
There should be a deep focus on Jeevika Tyagi’s story that paints vivid notes of inspiration and progress. Jeevika Tyagi founded Aastey with the goal to cultivate the confidence of women in the modern times. Aastey’s athleisure wear exclusively focuses on women and aims to further innovate on sustainability. What’s more interesting is that Aastey, under the supervision of Jeevika Tyagi, has garnered enormous support from Kalaari Capital. Jeevika is the first woman from Bharat to succeed in the largest funding round for a D2C brand. Aastey’s inclusive and stellar business model tailored this funding round at a pre-revenue stage.
Jeevika Tyagi is highly vocal about partnerships between consumers and the brand that churns a positive impact. After her first startup, Stappu, Jeevika aimed for higher benchmarks. She believes that there is a limitless room for development in the domain of commerce and technology. It’s fascinating to understand the career trajectory of Jeevika Tyagi, who quit her high-paying Wall Street job in the US and came to India to further create a community of compassion and growth. Aastey’s motto is to ask women to ‘Take it easy’. Such authenticity and gratitude also took Jeevika Tyagi to feature her vision at Shark Tank India. When it comes to education, Jeevika Tyagi studied her undergraduate degree from Drexel University in Business Administration and did a dual major in Finance and Marketing. Her grit helped her secure one of the most high-paying jobs at Wall Street.
Jeevika also went to the Imperial College in London, where she studied British Culture and Architecture. Being a mother and a business leader often puts Jeevika on adventure quests, which she finds extremely rejuvenating for her growth. At about 24, Jeevika’s first Startup of the Year award was from Amazon Web Services (AWS). Aastey won several other awards including Sustainable Venture of the Year, which is significant from Jeevika Tyagi. Various publications have recognised Jeevika Tyagi as a beacon of ‘Women Entrepreneurship.’ When we asked Jeevika Tyagi about her note on success, she said, “When you get a NO, go for the next NO. Point being- keep going and remember to take it easy on yourself.”
