With urbanization, peoples’ lifestyle has changed. We are in an era where we want everything almost instantly. Be it cough and cold or taking care of hair or having a flawless skin, our grandmother always had homecare remedies. However, today we have moved away from nature and pop a pill or avail treatment for almost anything and everything. Moving away from nature comes at its own cost. People have developed multiple diseases; life expectancy has decreased and the overall quality of life has got affected.
In such times, Mathew Joseph, an entrepreneur from a small village of Kadanad founded ‘Kerala Naturals’ to preserve nature at its best and offer products that use only natural ingredients. Founded in 2012, Kerala Naturals products are manufactured maintaining international standards with benchmark international certifications like Organic, ISO, GMP, etc. With a humble beginning, Kerala Naturals started with only 3 nutraceutical products focusing mainly on foreign marketplaces. With time, today they have introduced more than 80 products of different varieties like spices, herbs and beauty products which is exported to more than 100 countries. Mr Joseph has also added two more brands to his wagon; Kanan Naturale which is a store purely for spices and Preethy’s Boutique that produces and sells exclusive beauty products.
Kerala Naturals also supports the farmers with their brand. The brand provides pure and fresh natural products that are directly collected from farmers of different areas without using any preservatives and flavors. The sole objective is to produce and export quality products. It gives three quality checks in order to ensure that customers get the best of all and that’s what sets Kerala Naturals apart from the rest. Kerala Naturals stands tall in the marketing owing to the ‘purity’ of its products. Kerala Naturals uses 100 % genuine products. This has led to them becoming the leading retail ecommerce exporter in Kerala since inception. Customers who have used their product vouch for the purity and quality.
Mr Joseph is a post-graduate with a diploma in ecommerce. He was a former Company Secretary at Kuwait National Petroleum Company. He has also worked with International Ayurvedic and Tourist related magazine in Kochi. As events unfolded, Mr Joseph returned to his native country and began the pursuit of ‘Kerala Naturals.’ As an entrepreneur, it is noteworthy of how Kerala Naturals achieved recognition and credibility despite coming from a small town. Mr Joseph mentions his biggest achievement to be the fact that he has been able to earn customer loyalty and retain them over years. Additionally, he is allowing the women of the village to earn a living and use their talent.
Mr Joseph wants to grow exponentially in the coming years. He intends to expand his warehouse to different states and countries so that customers can avail faster delivery of products. Mr Joseph believes in the success mantra of “Never Give Up”. Despite coming from a humble background, Mr Joseph saw big dreams and worked consistently to convert them into reality. Kerala Naturals has won not just the hearts of its customers, also it has been recognized as the ‘Brand of the year’ in the category of Organic Marketplace by Global Hues. Kerala Naturals is a true example of entrepreneurship can thrive even in the smallest of the villages and make global footprints.
