Mother Earth provides us food, water and the soil to create our homes. While there is a much broader perspective behind the importance of nature, humanity should become cautious of climate change. As we move forward towards technological advancements, our ecosystem is facing significant environmental challenges.
Our surroundings are conquered with non-degradable plastic material, our air is filled with pollution, the ground is drilled off minerals and many more. The time to emerge as a voice to these concerns are embraced by leaders like Nishad A in the sustainability industry. Business Outreach Magazine walks towards voicing transparency while collaborating with visionaries like Nishad A.
In 2018, Nishad A founded Go Free Cycles with the insightful approach to boost the green economy. Green is the way to go and Nishad has been committed to inspire generations to shift to Go Free Cycles as their mode of transportation. With this business model, there is an effective strategy to foster a healthier life for society. Go Free Cycles is a dream project for Nishad, who transitioned to a healthier living after experiencing several health-related concerns. He rather gets sentimental in sharing how the garden city of Bengaluru turned into a city of pollution. With over 16 years of experience in marketing and sales, Nishad A had helped build scale several startups.
Back in the early days, cycles were an important mode of transportation. A time when the rush of modern life and fast-paced living did not dawn upon humankind. He aims to re-integrate that life, where professional and corporate pioneers choose cycles-to-work mode. By implementing such an approach among career professionals, city roads might get less congested, thus accelerating a cleaner air. Go Free Cycles is an affordable option for customers to avail a reliable mode of transportation. The company, under the leadership of Nishad A, made their cycles accessible to everyone through franchises, online and offline sales, and person-to-person sales.
Such passion for community growth and value-creation helped Go Free Cycles in getting recognized and awarded by the Economic Times Business Awards as The Best Business Icon in Mobility in 2019. When the COVID-19 pandemic hit earth, the cycle industry was one of the few industries to surpass any economic adversity. This is because the very core of the business model inspires affordability, sustainability and resilience. In the upcoming years, Go Free Cycles is planning to expand their operations with strategic moves like GoFree showroom, GoFree rental hub, Electric convertible kit and Generational marketing.
Nishad shares that the affordability and quality factors of Go Free Cycles is revolutionary. Due to this approach, the company has earned a significant amount of appreciation from the diverse market of India. In his entrepreneurial journey, Nishad A has maintained a clear vision of strengthening the team spirit and advocated for a strong change to a pollution-free atmosphere.
By following an eco-friendly lifestyle himself, Nishad has been strategizing to scale Go Free Cycles with resilience. Upon the company’s inception in Bangalore, Go Free Cycles expanded to 5 states in South India, under the leadership of Nishad A. The efficacy in entrepreneurship is validated from such stories like Nishad A’s, where discipline coincides with ethics and compassion. While building a cycle company, Nishad has empowered a greener lifestyle for society and contributed to the startup ecosystem in India.
The unparalleled devotion towards a cause for sustainability also garnered Nishad with awards like Success Kerala Business Award, 3rd African Asian Award and the Karnataka Business Award. While operating and thriving for 6 years, Go Free Cycles have championed economic volatility, pandemic and market competition. Nishad A studied an MBA in Business and evolved his career with knowledge and 16 years of industry experience. For visionaries like Nishad A, Bharat’s startup culture has gained tremendous global appreciation.
For leaders like Nishad A, India shall soon achieve a $5 trillion economy in the next few years and stand strong as Viksit Bharat. With Go Free Cycles, Nishad is walking towards a direction which could evolve a person’s first mode of transportation in childhood to be a nation’s emerging choice for transportation. In shaping India’s businesses to the global context, it is realists like Nishad A, who are tailoring the business landscape to be prosperous and thriving. So that it can be a blueprint for upcoming entrepreneurs.
Nishad shares that his entrepreneurial venture with Go Free Cycles is just at its budding stage. It is one world and one sky and the air we breathe and the habitat we enjoy should be beautiful and green. With the world moving towards sustainable development goals (SDG), Nishad A’s contribution to this industry paints a vibrant canvas of optimism. When we asked Nishad A about his take on success, he said, “Never give up and never forget why and how you started until you achieve success.”
