The success of an individual usually has a path filled with hurdles and failures. There will always be a time when the individual will hit their back against the wall. But the perception lies in the strength to uplift oneself from those daunting appearances and excel in the ultimate objective. That is when such individuals resonate themselves to be emerging leaders of tomorrow. Leaders, who would sculpt thorny directions and cut through adversities, just to add more value to the society and their legacy. Business Outreach Magazine has always soared upwards for visions, where these forward-thinkers are inspiring generations to achieve more and be the voice of the nation.
A Brief History-
Parth Limbasiya has emerged as an exceptional entrepreneur while recollecting his journey from a small town and growing to be a corporate pioneer. Parth’s work ethic is marked with dedication and commitment towards his entrepreneurial vision. His diligent approach towards team building has helped him scale his companies, NCL Group and Rich Basket to great heights.
In order to succeed in entrepreneurship, Parth expresses pivotal focus on experience and consistency. Since the age of 21 years, the curiosity to thrive in business etched Parth Limbasiya to the core of his heart. In spite of graduating with a degree in Biotechnology, Parth Limbasiya took himself towards entrepreneurship.
He bootstrapped his first startup but eventually failed. But this did not hold Parth back as he started his second startup. Due to the onset of COVID-19, that venture had to close down its door. After that, Parth joined the marketing department of his father’s business, where he gained a lot of insights about the market and shaped his progress.
Struggles and Success Stories-
Parth Limbasiya identified a pain point of the industry that a brand necessarily required a strong distribution network to grow in India’s diverse consumer market. He and Priyank Patel underwent research in the market. Due to two unsuccessful startups, Parth went forward to student in-depth analysis of the market, where he visited about 20 cities.
A reputed brand shall always require a distribution channel and this is where Parth Limbasiya studied a huge gap. Upon his insightful conversation with national sales managers and regional sales managers, Parth understood that emerging brands find it difficult to scale due to an unorganized distribution system. One of the most important priorities for a distributor is to note down the margins. Parth’s research concluded that there is a gap between understanding the product value and the distributor’s mindset. As a result, emerging brands are finding it overwhelming to scale their business as it is encountering expiry ratios. At this critical juncture, Parth Limbasiya started his distribution business with just two brands in one city.
Eventually, Parth expanded his network to cities like Ahmedabad, Rajkot, Surat and Vadodara. The company further built its presence in states like Rajasthan, Madhya Pradesh and Gujarat and reached more than 1,500 stores with more than 35 brands. Parth Limbasiya’s growing dominance in the industry helped him acquire Rich Basket, a 5 years old gourmet brand in Ahmedabad. Additionally, Parth launched Infinity Retail Chain and Distribution and scaled his profits to about 40%. These achievements strategized Parth Limbasiya to sell about 3 franchises of Rich Basket.
Like father like son, Parth Limbasiya hugely draws inspiration from his father, who has shown immense dedication towards work. Due to the father’s exceptional commitment towards development and hard work, Parth Limbasiya aims to tailor his career following the footsteps of his father. Although there are differences in professional patterns between Parth and his father, the main goal to generate value for society has remained of utmost importance.
Parth drew a very important lesson from his father, who said that there is no shortcut to success, but perseverance and proactive efforts. The ‘gujju’ entrepreneur has been eyeing market trends, thus portraying a distinct approach with strategy and constant innovation. Being the CEO of NCL Group, Parth supervises his team and the marketing department.
He recollects the early days of his journey, when he started as a one-man team with a bag full of business planning and gratitude towards time. Parth’s support towards his team has helped the company with increased productivity. He aims to list NCL Group into the public sector in the next 5 years. Due to the critical analysis of Parth Limbasiya, the company was able to understand the consumer mindset which led to stellar conversion rates of the company’s products.
Key Takeaways-
At Rich Basket, Parth Limbasiya looks into major duties like marketing, franchising, purchasing and human resource management. Parth is looking forward to opening more than 50 franchises in Pan India. With a distinguished career in entrepreneurship, Parth Limbasiya earned a tremendous amount of appreciation from his team, family and the industry. In 2024, Parth Limbasiya won the ‘Youngest CEO of the Year’ award by Swift N Lift Media in Ahmedabad. Furthermore, in 2024, he won the Best CEO with Robust Marketing and Distribution Leadership in the FMCG Sector.
With advancements in technology and automation, Parth Limbasiya wants to build the largest retail and distribution network in Pan India. When it came to overcoming challenges, Parth took every experience as a learning opportunity. To him, hurdles are a part of the process which should be embraced. It is all about planning a different solution for a problem for Parth Limbasiya. The success story of Parth Limbasiya deals with adversities, achievements and aspirations. Visionaries like these paint a vibrant entrepreneurial ecosystem, where efforts equate efficiency. Over his career, Parth met with several setbacks but that did hold him back from achieving his goals. This throws a valuable lesson towards humanity that we are meant to excel and understand the true purpose of life.
When we asked Parth Limbasiya about his take on success and its holistic process, he said, “Khali Jeb Se Sikha Meine Paise Kamaana. Junoon Aur Pagal Pan Se Bhara Hai Mera Afsana”. These are the ideals that have led civilization to grow and innovate. Such passion towards success has helped us all to aim for a higher purpose.
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