The real estate industry is growing at a rapid pace with fenestration being a pivotal part of it. As per data, the fenestration industry in India is expected to be valued at about $5.4 billion in the decade or so. But what’s more interesting to analyze are the leaders who are evolving the fenestration niche. Their insights on scalability catered with resilience and critical thinking has been second to none.
While real estate is the foundation, fenestration makes the product more aesthetic and customer-focused. Today, we want our readers to open up their minds while understanding how Vinayak Jhunjhunwala excelled in this sector and grew his startup, VR Fenestration.In 2021, in Kolkata, Vinayak Jhunjhunwala founded VR Fenestration with his experience in the marble sector. The great part about this company is the leadership of Vinayak, whose strategy has been providing customers with premium quality products at an inexpensive rate.
In the early days, Vinayak Jhunjhunwala identified the fenestration industry to be severely divided into organized and unorganized categories. This distinction created a major concern for the customers. The organized sector, though providing good quality products, was charged at a premium rate, which was not accessible to a large section of the customer base. While exploring the unorganized sector or the affordability quotient, customers faced challenges in acquiring good quality products.
Being the visionary he is, Vinayak Jhunjhunwala has always been an ardent researcher of solutions. He provided some of the industry-standard products like a wide range of UPVC Windows and Doors, aluminum systems windows, steel and glass products, aluminum slimline windows, partition systems including office partitions, internal partitions, wardrobes, shower enclosures, invisible grill, and a variety of glass works including railings, houses, structures glazing along with many other offerings.
The sliding system and sleek design sets apart VR Fenestration from others. This enhances the space organization for customers. VR Fenestration has a wide array of products to select from their glass railing systems which can be used both for commercial interiors and exteriors. These products also enhance the aesthetic vibes for balconies, stairwells and other sections of a property. Vinayak is vocal about the company’s glass house selection which hugely beautifies terrace or garden space.
VR Fenestration, under the leadership of Vinayak Jhunjhunwala, has placed customer’s demands as the primary focus. The company moves forward in growth by offering products like aluminum windows and doors, internal partitions, shower enclosures and many more. Keeping environmental sustainability, these products are eco-friendly, have thermal and sound installation, fire resistant and as well as easy to maintain. Earlier these products were popular in cities like Mumbai and Delhi. But VR Fenestration’s growth in the Eastern Region brought along customers’ attention and retention in this sector. Vinayak shares that the company had about Rs. 5 crore turnover in the first year which impressively scaled to about Rs. 25 crore in the next year. VR Fenestration in just three years from its inception has served more than 1,000 customers.
The in-house manufacturing unit of VR Fenestration in Kolkata ensures that the quality of the products meets the customer’s demands. Vinayak Jhunjhunwala is an advocate of after sales services and he says that a company grows when it appreciates customer feedback. And this is exactly how VR Fenestration has progressed impressively in such a short span. The company’s aluminum system windows express a ‘European’ design which is also applicable for structural glazing and facade projects. Most importantly, Vinayak has built a team that elevates his entrepreneurial vision. These skilled individuals are well-trained for successfully completing a diverse range of steel and aluminum fabrication projects along with turnkey projects, civil and interior assignments.
VR Fenestration is young, they are vibrant and they are looking towards nationwide expansion. Vinayak Jhunjhunwala says that his goal has always been to exceed benchmarks and he is strategizing VR Fenestration to become a unicorn in the following years. Currently, the company, under the supervision of Vinayak Jhunjhunwala is working towards multiplying the manufacturing capability by 4 to 5 times than the current numbers. When we asked Vinayak Jhunjhunwala about his take on scalability, he said, “An entrepreneur’s vision is not scalable without a team.”
