The road toward leadership has challenges and innumerable hurdles. But it is the resilience that motivates forward-thinkers to strive for further growth. Often, some innovations garner effective strategies for these visionaries. This makes them a leader who guides others and their team to achieve more and get fulfilled.
Today, Business Outreach Magazine brings to meet Yogesh Thakur, whose incredible contributions in the digital marketing and real estate industry have scaled the companies that have been working in his career.
Data indicates that by 2040, the real estate market will grow to Rs. 65,000 crore (US$ 9.30 billion) from Rs. 12,000 crore (US$ 1.72 billion) in 2019. The real estate sector in India is expected to reach about US$ 1 trillion in market size by 2030. In such a prosperous canvas, Yogesh brings many opportunities to the project desk and gives a lot of confidence to builders. His expertise in real estate digital marketing adds a lot of value to the project.
A Brief History-
Yogesh Thakur is a strategic marketer who has been upskilling to enhance his innovative perspective towards the digital marketing industry. For Yogesh, perfection is a myth and lifelong learning is a pivotal part of an individual. Yogesh is very vocal that he has experienced a diverse set of industries during the early years of his career.
His diverse expertise in multiple domains has been helping Yogesh to acquire knowledge. The real estate industry is a well-branched sector. Yogesh Thakur invested hundreds of hours to get well-versed in real estate and gradually incorporated various digital marketing pathways. But at that time, digital marketing was at a nascent stage. And it has been highly challenging to Yogesh to convince real estate moguls to embrace digital marketing strategies into their traditional mindset.
The society sculpts leaders like Yogesh Thakur for their hard work and countless late-night strategies. Yogesh has been learning consistently during his career, and this has allowed him to dip his toes into the expansive trajectory of the real estate sector. Having a very streamlined approach, the real estate industry took a while to adopt digital marketing. Yogesh has been advocating his expertise in digital marketing into the real estate businesses, focusing on the limitless opportunity of modern marketing.
Struggles and Success Stories-
No matter how many roadblocks he faced, Yogesh Thakur’s far-sighted approach and stellar results as a digital marketer helped him become the leader he is today. Keeping education as one of his top priorities to scale his career, Yogesh Thakur completed his B.Tech in Electronics and Communication Engineering from Swami Vivekanand Institute of Engineering & Technology.
With his main strength in engineering, Yogesh’s curiosity towards further knowledge led him to explore various online courses, delving into marketing, business administration, and finance management.
Yogesh Thakur has worked in several industries like education, real estate, etc. With an engineering degree, Yogesh’s analytical prowess helped him achieve his goals as a digital marketer. A mindset of continuous personal development has inspired Yogesh to put his foot into the remarkable opportunities in Artificial Intelligence. There is a massive shift in the industry emerging with AI, and Yogesh is bullish about the enormous opportunities in digital marketing strategies.
Yogesh devoted over a decade to the digital marketing and real estate sectors. His journey started with his father’s construction business, which gave him insights into real estate. Over the years, he has worked with Omaxe Limited, one of the top 10 real estate developers in India, with a notable presence in 8 states and 29 cities.
Key Takeaways-
His strategic foresight was key in pioneering Nimbus Agro Farms, an initiative of Nimbus Adcom Pvt Limited, now managing over 100 acres of prime, clean farm properties in Andhra Pradesh, marketed towards the Bengaluru demographic. His diverse experience also includes significant roles with firms like MMR Group and Agrocorp Landbase.
Some notable recognitions of Yogesh Thakur include Global Startup & Entrepreneurship Conclave 2023, where he was honored with a Certificate of Appreciation by Entrepreneurs Media. At the Digi Sessions Conference 2018, Yogesh was given a Certificate of Appreciation for his role as a guest speaker, emphasizing the importance of staying updated in the digital landscape.
The RFM Summit lauded Yogesh Thakur for delivering an outstanding session, contributing to the enriching discussions and insights, and many others.
Within 30 days of joining Omaxe, he was swiftly promoted from GM marketing to AVP, which is a proactive conclusion from Yogesh’s expertise in his work. Along with this elevation came the added challenge of heading the pre-sales and MIS departments. Additionally, looking into his illustrating career progress, Yogesh Thakur played a crucial role in adding a fresh avenue to Nimbus Adcom Pvt Ltd through the introduction of Nimbus Agro Farms Pvt Ltd.
Venturing into a field where the company previously had no foothold, the team’s debut real estate project sprawled over 13.2 acres, and yet, it sold out in a mere six months. Such an achievement has been recorded as a beautiful synergy of the marvelous business model and leadership abilities of Yogesh Thakur and his team. When we asked Yogesh Thakur for his notes of inspiration, he said, “Dream with clarity, act with purpose, and let passion be your guiding light.”
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