Zero fatal car crashes by 2050 is one of Mercedes-Benz’s ambitious goals, which it announced set very high targets as part of its Vision Zero road safety strategy.
Mercedes-Benz has announced an ambitious project called ‘Vision Zero’, which aims to achieve a zero accident rate by 2050. The project is based on more than five years of road accident research by luxury car manufacturers that have expanded to countries such as China and India in recent years.
So how are brands targeting this? Well, to achieve Vision Zero, the company will work with multiple stakeholders and institutions. One example uses anonymous vehicle data. The City of London is partnering with Mercedes-Benz to see how the brand’s vehicles make roads safer for all.
“We are pursuing our vision of accident-free driving. In other words, no more accidents involving a Mercedes vehicles. We are working towards this goal at full speed. Highly automated and autonomous driving will be a decisive contributor to the mission’s success,” said Paul Dick, the Stuttgart-headquartered company’s Head of Vehicle Safety.
A similar project is being carried out in the Netherlands, where volunteer drivers and Mercedes vehicles survey motorways and rural roads. Here, Mercedes hopes to identify dangerous roads and figure out how to make them safer. Another pilot project detects dangerous ice conditions in winter to warn oncoming vehicles and traffic control centers.
Mercedes- Benz has invariably concentrated on security, and it has since come to a foundation of the automaker. It’s invariably been ahead of the wind, offering a motorist-side airbag as far ago as 1981, homogenizing stability control in 1999, and patenting the conical-leg door cinch in the 1940s. Now, as independent driving draws nigh, Mercedes is indeed glad to take full responsibility for crashes that take a position in tone-driving instruments.
