Around the world, celebrities have been endorsing startups in the plant-based protein sector. Rapper Jay-Z invested in Impossible Foods, and actor Leonardo DiCaprio invested in Beyond Meat.
Former Indian cricket team captain MS Dhoni has invested in the plant-based protein business, Shaka Harry.
“We now have the option to switch to more intelligent protein substitutes without sacrificing flavor and texture. According to MS Dhoni, the plant protein market is an intriguing one for consumers.
The Indian plant-based protein market is $30–40 million, and it includes startups like Shaka Harry. Around the world, such businesses have attracted celebrity endorsements. Rapper Jay-Z invested in Impossible Foods, and actor Leonardo DiCaprio invested in Beyond Meat. Virat Kohli, an Indian cricketer, has also invested in the Blue Tribe brand of plant-based meat in India.
“We already serve over 30,000 customers every month across 10 cities, and we project that this number will triple soon. By the end of this year, Shaka Harry will also be sold on international markets, according to Anand Nagarajan, co-founder, and CEO of Liberate Foods, the company that produces Shaka Harry.
A seed fundraising round led by Better Bite Ventures, Blue Horizon, and Panthera Peak Ventures recently awarded the business $2 million.
