The Rising STARS program of Myntra seeks to foster the growth of 200 Direct to Consumer fashion and lifestyle brands in India. By providing these brands with valuable brand-building skills, heightened exposure, and strategic support. Myntra enables them to tap into India’s thriving digital market. It is estimated that this market will attract 400 450 million shoppers by 2027 presenting immense opportunities for expansion. Furthermore. The fashion D2C industry is projected to reach a value of $43.2 billion by 2025. With Myntras program. These brands are well-positioned to capitalize on such promising prospects.
Myntra is a well-known fashion and lifestyle platform. Has recently launched an ambitious program aimed at supporting the growth and expansion of 200 Indian brands operating in the Direct to Consumer (D2C) space.
The goal of this strategic initiative by Myntra is to provide these brands with exceptional opportunities to reach their full potential and achieve substantial growth in the market. The ‘Myntra Rising STARS program allows both established and emerging brands to participate and benefit from Myntras’ expertise in brand building.
By leveraging Myntra’s proven track record in this field brands can experience rapid growth at a cost that is optimized for their success.
These brands will also gain increased visibility on and off the Myntra app as well as valuable strategic guidance. To ensure the selection of the most promising brands Myntra will employ a thorough shortlisting process based on various parameters.
This comprehensive approach allows the program to cater to a diverse range of brands giving them a unique opportunity to expand their customer base and effectively scale their operations. It is widely recognized that resource constraints often hinder the growth of Indian D2C brands.
Therefore. This program aims to alleviate these pressures and facilitate their expansion. The ‘Myntra Rising STARS’ program offers participating brands not only support and guidance but also a range of incentives and benefits designed to enhance their ease of doing business.
These offerings include incentive structures, working capital support, and faster retaining cycles. Among other advantages provisions. India has one of the world’s largest digital purchasing bases, which presents significant opportunities for D2C brands.
Additionally, it is projected that by 2027 India will have a staggering 400 450 million shoppers. The country’s increasing preference for digital-first businesses further underscores the potential for success in the fashion D2C market. According to Myntras’ projections. This market is expected to reach an impressive $43.2 billion by 2025.
Sharon Pais, the Chief Business Officer at Myntra expressed her belief in the significant role D2C brands are poised to play in fueling the growth of the fashion industry in India. In an industry where fashion preferences are constantly evolving. This program stands as a crucial element for brand success. Its ability to empower these brands enables them to navigate the dynamic and competitive landscape with resilience and excellence.
