Being a people’s leader is an achievement of a lifetime. The world has built itself in a way that cherishes businesses providing products that add value to society. Although our modern lifestyle has opened a plethora of freedom and independence, we are bearing the cost of giving away something that cannot be bought and that is time. This indispensable element does not fall under any bargain and we are losing it by each step in our lives.
While getting to experience the rush of countless choices, time seems to wait for none. The great sages have told us to embrace happiness and life and staying healthy is a pivotal part of it. Good health always aligns with good wealth and time multiplies the interest in it. The editorial at Business Outreach Magazine goes above and beyond in featuring the brilliant visionaries who are shaping the economic trajectory of India.
Today, in a perspective towards a good life, Business Outreach Magazine collaborates with Nirraj Satish Manek, Founder and CEO, SiriKulture Experiences Pvt. Ltd. Nirraj Satish Manek and Kajall N Manek created India’s all-real, zero preservatives drink – Sbooch. But what’s more interesting lies in the journey that leads to the building of Sbooch. Nirraj Manek has been reflecting on the choices in healthy drinks that are currently being in the market. He says that if you look into your shelf looking for at least one drink that is not made of any preservatives, artificial flavors and additives, what can that be? Looking closely into the reality, there can be a huge underlying concern. But Sbooch is made on the centuries old traditional process, a finest fermented pot of gold called Kombucha. Nirraj says Sbooch to be the finest ever kombucha which is brewed with rich Indian tradition, great taste and clean lifestyle value to every age group of society.
Nirraj Satish Manek, an execution-focused Entrepreneur who has excelled in his professional journey with his foresight, developing several brands under his leadership, that has always stood on the canvas of ethics and discipline. In his distinguished 18 years career, Nirraj Manek has worked with diverse teams, heading Business and Strategy of some of the finest organizations like Citibank, Edelweiss, HDFC Bank, H&R Block, LXL Ideas and many more. Nirraj transformed his enterprise experience and knowledge to strategize and build upon a few distinct business brands over the last few years, leading various brand domains such as Consulting- UK, Hospitality, Education, Technology, Kid’s Recreation and Food & Beverages. Knowledge-based growth has always been Nirraj Satish Manek’s forte.
He completed his Masters Degree in Business from the University of Wales, UK. This shares vivid clarity to Nirraj in working with global leaders and brands with leading-edge innovation in multicultural environments. Nirraj has nurtured the understanding of how an early concept, and timely formulating business ideas into strategic execution benefits to create these long-standing business entities. He is a serial entrepreneur and a angel investor in many startups, while exploring unique business ideas, and in his search for a unique product business, he joined hands with a strong team to come build a new category segment in the beverage landscape
Sbooch, the Indian sparkling Kombucha – is the culmination of an age-old process that is brewed with goodness of real farm-fresh ingredients that are said to be all natural and without any artificial flavors, additives, and preservatives. Sbooch’s purity embraces your well-being and offers a perfect alternative lifestyle choice to every wellness enthusiast and is devoid of marketing complexities. SiriKulture Experiences Pvt. Ltd., under the leadership of Nirraj Satish Manek and Kajall N Manek, have tailored Sbooch to express a vibe of guilt free drink loved by our gut for all age groups. Sbooch addresses customers aged from kids to grandparents, by being deliciously nutritious, and defines the rich culture of India. The company says that Sbooch is not only a drink but a lifestyle choice that is made of rich, farm fresh ingredients and understands the well-being of a healthy society.
Sbooch is launched in Mumbai in July, 2024 and Nirraj Satish Manek and Kajall N Manek cannot be proud enough of their hard work and appreciates the resilience of the team. Chef Niyati of Ekaa, is a partner in this endeavor with Sbooch, together they aim to achieve greater success in future. The farm produced fresh fruits, vegetables, raw ingredients and spices with brewed with natural fermentation, makes this one of the finest Kombucha avaialble on the shelf, Sbooch portray monumental product credibility.
It is more interesting to understand that Sbooch has between 1gm to 4gms of sugar per 100 ml serving and upto 18 months shelf life which makes the product more appealing to health-conscious individuals. The flavors included by the company are Koshimbir from Maharashtra, Gor Keri from Gujarat, Naga Pepper from Nagaland, Rasam from Tamil Nadu, Rice and Pandan from Odisha and Lemon and Tulsi from Uttar Pradesh. Such an expansive approach covers several cultural taste buds of India.
Health has always been a strong quotient of Bollywood and we all respect and love the authenticity of Anna, Mr. Suniel Shetty, who said, “Sbooch is a breath of fresh air. It’s fantastic to see a homegrown brand offering a delicious and all-natural beverage option” at the product launch in Mumbai. Nirraj adds that Sbooch is adopting a ‘drop’ marketing strategy at their official website, and the first dropping went live on 1st August, 2024. Customers can now buy Sbooch in these ‘drop’ dates and experience this magic of Kombucha. Sbooch is also strategizing to be available at e-commerce platforms and offline stores in coming phases. It is the go-to drink for gut health and the finest choice for connoisseurs of beverages. Let’s bring the new Culture together.
