Nazara Technologies-backed NODWIN Gaming has announced the acquisition of gaming agency Trinity Gaming in a deal valued at ₹24 crore or approximately $2.8 million. This strategic move will see Trinity Gaming become a wholly owned subsidiary of NODWIN, significantly enhancing the latter’s capabilities and reach within the rapidly evolving Indian gaming and content ecosystem.
PC: Business of Esports
It’s a secondary sale with a mix of a stock swap; the firm NODWIN will pay ₹4.8 crore in cash, while the remaining ₹19.2 crore will be made by a swap of equity shares. This deal lets the founders of Trinity Gaming, Abhishek Aggarwal and Shivam Rao, turn into shareholders of NODWIN Gaming and remain the head of their own business. This continuity ensures the vision and the expertise of the founders of Trinity continue to form the DNA of the expanded entity.
In 2019, Trinity Gaming has emerged as a vital stakeholder in influencing India’s gaming influencer landscape. The agency serves as the Creator Service Provider for Meta, and it has the sole distinction of being the Gaming Multi-Channel Network on YouTube, which caters solely to gaming content in India. Trinity Gaming, which claims to have over 1,000 creators on its roster, has managed to partner with globally recognized brands such as Samsung, Realme, iQOO, and Krafton, making it one of the leading gaming influencer marketing companies.
Acquisitions should boost NODWIN’s content creation, digital marketing, and agency activation operations. NODWIN Gaming recognizes the value of having expertise from Trinity and believes this should boost its ability to deliver impactful partnerships with gaming creators and brands. This step aligns with NODWIN’s larger strategy to improve its standing in the gaming industry and increase its impact on other digital platforms.
In addition to increasing its homegrown business, NODWIN Gaming intends to use Trinity’s potential for further growth in new markets that include Africa, Southeast Asia, Central Asia, and the Middle East. Geographic diversification is essential for NODWIN as it tries to reach gaming markets growing globally in those regions. Integration of Unpaused Talent in NODWIN’s business line will be merged with the existing talent management in the company.
The gaming industry in India is growing exponentially with more and more internet penetration, growth in the mobile user base, and the growing mainstream culture of gaming. Hence, companies like NODWIN and Trinity Gaming are strategically positioned to capitalize on this trend, offering innovative solutions and services catering to the needs of gamers and brands alike.
This acquisition not only reflects NODWIN’s commitment to enhancing its service offerings but also signifies a strategic alignment with the growing influencer marketing trend in the gaming industry. NODWIN aims to create a more robust platform that supports content creation and brand collaborations in the gaming space by integrating Trinity Gaming’s extensive network of creators and industry partnerships.
The acquisition of Trinity Gaming by NODWIN Gaming marks a great step in the expansion of its portfolio and capabilities in the gaming industry. The shared vision for growth and innovation on both sides will be expected to redefine the landscape of gaming in India and further afield, paving the way for new opportunities and collaborations in the dynamic world of gaming and digital content.
