Under the ad-supported model, video quality will be of up to 720p/HD and there would be 4 to 5 minutes of advertisements per hour on an average. On the other hand, a few movies and TV shows won’t be available due to licensing restrictions. Moreover, the users of ‘Basic With Ads’ will not be able to download titles.
After running on a pure-play subscription-based model, streaming colossal Netflix has unveiled its ad-supported plan. Initially, the ad-supported model will be launched in 12 markets. However, India is not on this list.
The ‘Basic with Ads’ plan will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK, and the US. It will be priced at $6.99 per month in the US and will be launched on November 3.
During its Q2 investor call earlier this year, the company said that it would roll out its ad-tier in a handful of markets where advertising spend is significant. Under the ad-supported model, video quality will be of up to 720p/HD and there would be 4 to 5 minutes of advertisements per hour on an average. On the other hand, a few movies and TV shows won’t be available due to licensing restrictions. Moreover, the users of ‘Basic With Ads’ will not be able to download titles.
“Basic with Ads also represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience,” the company said in a statement. At launch, the ads will be of a duration of 15 or 30 seconds and will play before and during shows and films.
Netflix will offer targeting capabilities by country and genre, and advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brands such as sex, nudity, or graphic violence.
